There will always be an insurer prepared to grab custom by offering cheap home insurance deals - but seldom as cheap as Liverpool Victoria.

Take this example: a two-storey terrace property in north London, on which virtually every single telephone-based insurer (Direct Line, Churchill, CGU Direct, Eagle Star Direct) all quoted between pounds 312 and pounds 390 for a rebuilding cost of pounds 138,000. Liverpool Victoria, however, quoted pounds 148. This, by the way, includes accidental damage. The downside is that two years down the line Liverpool Vic might not be so cheap. Meantime, you've saved more than 300 quid.