This Monday, No7 will be celebrating its 70th birthday. Since the high- street chemist launched its own brand of make-up in 1935 it has been re- invented eight times, and the latest changes include new packaging, logos and uniforms for the No7 assistants, while 60 per cent of products have been given completely new formulations.
"It's a really trusted and `local' brand," says No7 creative director Lisa Eldridge, "Everybody's got a story about it. I remember saving up for a No7 cleanser when I was 14. It was in a beautiful glass jar, and when I got out into the street, I dropped it and it smashed. I burst into tears." With the arrival of import upstarts like Stila and Hard Candy in the last decade, Boots no longer has a monopoly on teen-appeal. However, No7 remains, schoolgirl vamps will be pleased to note, a reliable source for the most effective and lengthening black mascara, Full Impact Mascara (pounds 10), which is worth blowing your pocket money on, even after all these years.
Life & Style blogs
Planes go hybrid-electric in important step to greener flight
Boxing Day sales: From Asos to Harrods, the best fashion deals
Healthy living could have prevented half a million cancer cases over last five years
The food fad that's starving Bolivia
Christmas 2014: Jesus was not born in a stable, says theologian
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader
- 1 PlayStation and Xbox hacked by Lizard Squad
- 2 Christmas comes early to Hong Kong, as millions of bank notes spill out onto busy street
- 3 The 'Black Museum': After 150 years, public can visit police’s grisly crime museum
- 4 British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
- 5 Vagina canoe artist defends herself over ‘obscenity’ charges
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...
£70000 - £75000 per annum + benefits: Ashdown Group: Marketing Manager/Marketi...