Brands' fan trends: giant edible Christmas tree boosts Ferrero Rocher's fans
Saturday 04 December 2010
Luxury chocolate brand Ferrero Rocher's latest advertising campaign involving a giant edible chocolate tree is the most likely reason for the brand's dramatic increase in Facebook fans. However, an incredible stunt video by Red Bull keeps the energy drinks brand at the top of the charts.
Around 7,000 people a day are becoming fans of chocolate brand Ferrero Rocher on Facebook, making the brand the sixth biggest in terms of daily fans. The reason for the brand's dramatic increase in admirers can most likely be attributed to the combined factors of the popularity of the chocolate around Christmas time and a recently launched advertising campaign that featured a giant edible Christmas tree.
The 3.35 meter (11 foot) tree was constructed in London's Covent Garden on November 25, and passing shoppers were invited to sample the brand's chocolates. The tree, thought to be the largest-ever edible tree, was part of Ferrero Rocher's ongoing Christmas campaign, which bears the slogan "Christmas isn't Christmas without Ferrero." Other smaller trees have been erected in locations across the UK, including Manchester, Newcastle, Birmingham and Sheffield.
Ferrero Rocher's Facebook success pales in comparison to the continuing Facebook success of Red Bull. The energy drinks brand is attracting around 13,000 fans per day following the November 16 release of the Red Bull sponsored "Way Back Home" advert and video starring stunt cyclist Danny MacAskill. On November 25 the video, which is available to watch on YouTube, had attracted 2,371,378 views; at 2pm GMT on Thursday, December 3, the video had racked up 3,313,670 views.
Way Back Home is available to watch at: http://www.youtube.com/watch?v=Cj6ho1-G6tw
A video of the giant edible Christmas tree in Covent Garden can be watched at: http://www.youtube.com/watch?v=c-ZhjzL5Aeg&feature=player_embedded
As of Thursday, December 3, the ten biggest product brands on Facebook in terms of 'fans today' according to fanpagelist.com were:
1. Red Bull (+13,376 fans today)
2. Coca-Cola (11,589 fans today)
3. Playstation (+8,097 fans today)
4. Disneyland (+7,447 fans today)
5. Oreo (+7,356 fans today)
6. Ferrero Rocher (+7,218 fans today)
7. iTunes (+ 6,237 fans today)
8. Skittles (+6,193 fans today)
9. Pringles (+5,872 fans today)
10. Adidas Originals (+5,230 fans today)
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