Brands' fan trends: pirate trailer boosts Disney's fans

(2011 Facebook)

Disneyland climbs five places in this week's Facebook charts, Adobe Creative Suite debuts in the Twitter rankings, and cookie brand Oreo and Apple's iTunes movies make a re-appearance.

Disneyland recently shared a clip of the upcoming film Pirates of the Caribbean - On Stranger Tides starring Johnny Depp, on their Facebook page. The 14-second video clip on Disneyland's Facebook page (available to watch here) gained 2,931 "likes" and 196 comments in 11 hours and is the most likely reason for the brand's rapid accession in this week's charts.

Software manufacturer Adobe is interacting with fans via Adobe Creative Suite's Twitter account (@creativesuite). Like many companies on Twitter, the brand uses the microblogging site to inform followers of promotions and product tips. The brand has most likely entered the charts as Adobe fans flock to Twitter to try and get advance information on the rumored launch of Adobe Creative Suite 6.  

As of Thursday, February 3, the ten biggest product brands on Facebook and Twitter in terms of "fans today" and "followers today" (with (+ /-) indicating a change from last week's position), according to fanpagelist.com*, were:

Facebook

01.   YouTube (+5,774 fans today) no change
02.   PlayStation (+2,300 fans today) +1
03.   Coca-Cola (+2,245 fans today) -1
04.   Disneyland (+1,498 fans today) +5
05.   Red Bull (+1,463 fans today) +1
06.   iTunes (+1,265 fans today) +1
07.   Converse All Star (+1,098 fans today) re-entry
08.   Skittles (+1,034 fans today) -4
09.   Xbox (+961 fans today) -4
10.   Oreo(+935 fans today) re-entry

Twitter

01.   YouTube (+980 followers today) no change
02.   iTunes (+317 followers today) +3
03.   iTunes Music (+317 followers today) +3
04.   PlayStation (+253 followers today) -1
05.   Adidas Running (+137 followers today) +2
06.   Adobe Creative Suite (+124 followers today) new entry
07.   Apple App Store (+121 followers today) -3
08.   iTunes Trailers (+97 followers today) -6
09.   Xbox (+44 followers today) +1 
10.   iTunes Movies (+34 followers today) re-entry

* Fanpagelist ( http://fanpagelist.com/)  provides daily rankings of brands' Facebook fans and Twitter followers.