Monday 27 January 1997
As the Internet continues to expand at a phenomenal rate, with thousands of new sites launched on the World Wide Web every day, finding what you are looking for is becoming increasingly difficult. As a result, helping Net users to navigate their way around cyberspace is now a very big business.
Earlier this month the California-based search engine Yahoo (http://www.yahoo.com) posted its first profit - well ahead of the Wall Street analysts' expectations - and its share price promptly soared. It hasn't stopped. If you had invested in Yahoo just before Christmas, you would have doubled your money by now.
Yahoo made its small ($96,000) profit from the advertising it displays on its pages, which it claims are viewed by more than 20 million people per day. Its advertising base of 550 companies includes the likes of Coca- Cola, the Ford Motor Company, Sony and Disney. Not bad for something that started out as a hobby by Yahoo's founders, Jerry Yang and David Filo, while they were working towards their PhDs in electrical engineering at Stanford University in 1994.
Hoping to emulate the Yahoo success story, Infoseek, another of the Net's leading search engines, last week teamed up with Associated Newspapers, publishers of the Daily Mail, Mail on Sunday and London Evening Standard, to launch UK Plus (http://www. ukplus.co.uk), a guide to British Web sites.
The UK Plus directory has been compiled by a team of journalists who were given the task of trawling through the massive Infoseek database to find Web sites relevant to British Internet users.
One of the key features of UK Plus, according to Paul Zwillenberg, managing director of Associated Electronic Publishing, is its use of "the Queen's English". So if you search on the word "footie", you'll get a list of 155 UK football-related sites. Try it on an American search engine and you will be lucky to get any results.
Zwillenberg also said that UK Plus will make use of Web spiders to weed out dead sites and will exclude sites containing pornographic material.
Just imagine the headlines in The Express if some clever Webmaster manages to get a cyberporn site on to UK Plusn
Life & Style blogs
Looking past the search results: Google 2.0 will 'build airports and cities' says report
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
Anti-depressants can change how the brain works in just hours
iPhone 'Wave': iOS 8 hoax claims you can charge your iPhone in the microwave - you can't
The 'Angelina Jolie effect': Her mastectomy revelation doubled NHS breast cancer testing referrals
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
- 1 Mario Balotelli: Staff at arson-hit Manchester Dogs' Home convinced Liverpool striker is behind five-figure donation
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 Friends 20th anniversary: The highs and lows of the cast's careers since 2004
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
£75 - £90 per day + negotiable: Randstad Education Group: Are you a cover supe...
£30000 - £35000 per annum: Ashdown Group: Marketing Manager (CIM, B2B, MS Offi...
£22000 - £25000 per annum: Ashdown Group: A highly successful organisation wit...
£1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...