Scarlett Johansson's heart shaped chin is the most sought after

It's official, chins are in

Chin implants, otherwise known as ‘chinplants’ have taken over breast augmentations as the fastest growing procedure among image-conscious Brits.

Dr De Silva, a leading surgeon from the Centre of Advanced Facial Cosmetic and Plastic Surgery in London says that there has been a 60 per cent rise in the cosmetic procedure over the last few years; a growth he affords to selfie celebrity culture.

The new wave of surgeries is favoured by both sexes with around 60 per cent of enquiries coming from women and 40 per cent from men.

And while Scarlet Johansson’s heart shaped chin is the most asked for by women, La La Land actor Ryan Gosling’s chin is the pick for men. 

“Chin implants are a great way to give more balance to a patient's face,” De Silva said.

“In a woman, a chin implant restores harmony and natural beauty. 

“In a man, the chin is one of the feature of sexual dimorphism (the distinct differences in appearance between the sexes) and makes a male face more masculine and attractive.“

He adds that the sharp increase in popularity is also partly due to it being a very low-risk procedure which can greatly improve the aesthetic of a patients face.

Actor Ryan Gosling is the most popular chinspiration for men (Getty Images)

So how do they work?

“Balance is provided with silicone implants which are sculpted to fit a patient's individual jawline,” De Silva explains.

“The implant is inserted into the chin under local anaesthetic by making a small incision under the chin in a natural hidden crease. 

“The stitches are removed a week later and the implant requires no further management.

“Some patients have chin implants on their own while others combine it with rhinoplasty, a facelift or neck surgery to enhance the final result.”