Monday 10 November 1997
According to a recent survey, 84 per cent of the public say their purchasing decisions are unaffected by a celebrity endorsement. However, the survey only asked adults, and most of the products endorsed by celebrities - like - use the Spice Girls for the little girls and Gary Lineker for wee boys.
Gascoigne, Gary and the S-girls are getting bundles of crisp-notes for these advertising deals. Although they take a nice ironic line in getting the Spice Girls to advertise cheese and chive crisps, we say walk away from Walker's because...
q Walker's advertising appeals to the criminal classes. When they offered free Tazos, Tazo thieves began slitting open crisp packets in supermarkets in a bid to collect the plastic discs.
qIt encourages children to be entrepreneurs. Star Wars Tazos are now changing hands for about 60p each.
qWe could have a "Remember Wotsit Day" or we could say no to the Walker's bid to take over the world.
qThere is one thing worse than goody goody Gary Lineker - and that is seeing him dressed up in tight trousers and wearing a Village People-style moustache. (The subliminal advertising message - oh so hard to work out - that good is straight, and bad is gay).
qThey decided to re-shoot the Spice Girls ad after Victoria "Posh" Spice thought she looked too pouty and disgruntled. A nation bemoans the lack of reality in an ad.
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