Monday 10 November 1997
According to a recent survey, 84 per cent of the public say their purchasing decisions are unaffected by a celebrity endorsement. However, the survey only asked adults, and most of the products endorsed by celebrities - like - use the Spice Girls for the little girls and Gary Lineker for wee boys.
Gascoigne, Gary and the S-girls are getting bundles of crisp-notes for these advertising deals. Although they take a nice ironic line in getting the Spice Girls to advertise cheese and chive crisps, we say walk away from Walker's because...
q Walker's advertising appeals to the criminal classes. When they offered free Tazos, Tazo thieves began slitting open crisp packets in supermarkets in a bid to collect the plastic discs.
qIt encourages children to be entrepreneurs. Star Wars Tazos are now changing hands for about 60p each.
qWe could have a "Remember Wotsit Day" or we could say no to the Walker's bid to take over the world.
qThere is one thing worse than goody goody Gary Lineker - and that is seeing him dressed up in tight trousers and wearing a Village People-style moustache. (The subliminal advertising message - oh so hard to work out - that good is straight, and bad is gay).
qThey decided to re-shoot the Spice Girls ad after Victoria "Posh" Spice thought she looked too pouty and disgruntled. A nation bemoans the lack of reality in an ad.
Culinary experts in The Netherlands thought it was 'fresh' and 'tasty'
Life & Style blogs
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
Fake goats’ cheese found in supermarkets
Watch what happened when food critics were unknowingly served McDonald's
Uber France apologises for sexist promotion offering men free rides with 'incredibly hot chicks' as drivers
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Russell Brand threatened with arrest after filming outside Fox News headquarters
- 1 Marijuana use by teenagers does not result in a lower IQ or worse exam results, study finds
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
- 4 Australian café owner sparks debate after saying 'No' to having unruly children on premises
- 5 NHS staff banned from drinking tea or coffee on the job because it looks like they're not working hard enough
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