Monday 10 November 1997
According to a recent survey, 84 per cent of the public say their purchasing decisions are unaffected by a celebrity endorsement. However, the survey only asked adults, and most of the products endorsed by celebrities - like - use the Spice Girls for the little girls and Gary Lineker for wee boys.
Gascoigne, Gary and the S-girls are getting bundles of crisp-notes for these advertising deals. Although they take a nice ironic line in getting the Spice Girls to advertise cheese and chive crisps, we say walk away from Walker's because...
q Walker's advertising appeals to the criminal classes. When they offered free Tazos, Tazo thieves began slitting open crisp packets in supermarkets in a bid to collect the plastic discs.
qIt encourages children to be entrepreneurs. Star Wars Tazos are now changing hands for about 60p each.
qWe could have a "Remember Wotsit Day" or we could say no to the Walker's bid to take over the world.
qThere is one thing worse than goody goody Gary Lineker - and that is seeing him dressed up in tight trousers and wearing a Village People-style moustache. (The subliminal advertising message - oh so hard to work out - that good is straight, and bad is gay).
qThey decided to re-shoot the Spice Girls ad after Victoria "Posh" Spice thought she looked too pouty and disgruntled. A nation bemoans the lack of reality in an ad.
Life & Style blogs
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Immigrants make UK racist, says Ukip councillor Trevor Shonk
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
- 1 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 2 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 3 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 4 The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
- 5 Magna Carta will be 800 years old next year – the perfect reminder of the rights and freedoms we must hold dear
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...