The End,18 West Central St, London (0171-419 9199). Fri 11pm-5am, pounds 10 members/ pounds 12 others
British clubbers have a gargantuan choice of venues in 1997. New Year's Eve plainly illustrated that competition is fierce; promoters can no longer rely on music alone to attract people into their venues. The most successful clubs in 1997 will offer a multi-faceted clubbing experience which embraces new aesthetic and audio technology, in tandem with generous helpings of old-fashioned style.
Many have predicted the demise of house music, but it's not going to happen just yet. No longer forced to travel to distant venues for raves, tastes have altered and expanded.
Individuals who, 10 years ago, were happy to sweat in T-shirts at dank venues can make nocturnal excursions which satisfy tastes far beyond music. Fairgrounds, swimming pools, cinemas, rest areas and games consoles are all available alongside more traditional club attractions.
Following a pounds 500,000 refurbishment, The Tunnel in Glasgow is an aesthetic attraction in its own right. Not content with mere audio/visual stimulation, it attempts to waken all five senses by offering a completely interactive package. In addition to CD-Rom graphics, games consoles and manually-controlled touch screens, the venue also provides loud music.
The Tunnel's reputation attracts some of the finest clubbing talent. Cream and Renaissance are regularly housed there, while Paul Oakenfold distressed the decks at their recent re-launch.
The club claims to set the standard for a new era of interactive clubbing in 1997. It's only January, but other clubs have some catching up to do.
After celebrating its first birthday recently, The End is a club to look out for this year. Its opening 12 months ago saw it set new standards for style and heralded a move away from dark and brooding aesthetics. It offers soft woods, innovative lighting and is simply the best-looking club in the capital.
From the end of January, Promised Land gives Friday nights a new edge, fusing drum'n'bass with deep experimental house and abstract future beats. This is the London club to watch out for in 1997.Reuse content