Current Google Insights trends: Spanish lottery, lunar eclipse, NORAD and Christmas
Monday 27 December 2010
The Spanish Christmas lottery, the lunar eclipse of December 21, NORAD and English, German and Spanish variations of "Christmas" were among this week's Google Insights trends.
The Spanish Christmas lottery, "
Loteria de Navidad," was top of this week's Google Insights trends. This extremely popular lottery has been organized every year in Spain since 1812 and is considered one of the biggest of its kind in the world. A variation of the term, "loteria nacional," also appeared in this week's Google Insights trends.
Search term "Santa tracker" refers to the yearly tradition conducted by NORAD (North American Aerospace Defense Command) to track Santa around the world using Google Maps.
The search terms "lunar eclipse 2010" and "lunar eclipse" refer to the astrological event that took place on December 21 or the winter solstice. A lunar eclipse occurs when the moon passes behind the earth so that the earth blocks the sun's rays from reflecting off the moon. The last time a lunar eclipse occurred the same time as the winter solstice was thought to be around 1638. This extremely rare event was visible from North America and Western South America; only inhabitants of Northern Scandinavian countries were able to view in the event in Europe, according to NASA's website.
" Weinachten" and " Navidad" the German and Spanish terms for Christmas, and the phrases "happy holidays" and "merry Christmas" were also popular search terms over the past seven days.
The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights, recorded on December 27 at 9:30 AM GMT, are:
1. loteria de navidad (+4,450%)
2. santa tracker (+4,100%)
3. norad (+2,500%)
4. lunar eclipse 2010 (+2,300%)
5. lunar eclipse (+2,250%)
6. happy holidays (+1,650 %)
7. loteria nacional (+400%)
8. merry Christmas (+300%)
9. navidad (+250%)
10. weinachten (+140%)
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