On June 28, Poggled, a United States-based deals site, announced that it was expanding its operations from Chicago to New York and Denver, reflecting the growing popularity of one-off drinks and entertainment deals.
Though the company is backed by investors from the international daily deal company Groupon, Poggled takes a different approach to the limited deal business model.
Users of Poggled can browse the site for discounts on drinks and nightlife by city - currently only Chicago, New York and Denver, neighborhood, type of event, and day of the week. However unlike daily deal sites Groupon or Living Social, the deals on Poggled are available to purchase for an extended amount of time.
Users of Poggled browse the site via special iOS or Android apps: upon purchasing a deal users receive a unique code on their phone which can then be redeemed at the relevant venue.
Other sites exclusively offering discounts on nightlife include Bevvy.com, Drinkbin.com - which is currently limited to Orlando, and Inbundles - which is currently limited to New York.
The offering of limited nightlife deals such as discounts on drinks and food through sites like these, though currently limited to small geographic areas, nonetheless appears to be the latest micro trend within the international craze for deals sites such as Groupon, Living Social, Facebook deals and Google Offers.