Dating advice: Recession? What recession?

Over the last few years all we’ve heard is economic crisis, recession, negative growth, budget cuts and, well, you get the picture.

Everyone has been forced to tighten their pursestrings and become more savvy with their cash. Meals out have been replaced by cooking at home, trips to the cinema and nights out bowling ousted for nights in with a DVD or the Wii, and that morning coffee on the way to work has been upstaged by a more modest instant brew in a thermos flask.

As a lot of everyday social activities and unnecessary expenditures become a thing of the past and are viewed as more of a luxury, many industries have been hit hard. However, one industry is still thriving and with more singles than ever logging on to find love, online dating has proved it is recession proof.

So why has the online dating industry excelled while others have been finding it hard to stay above water?

According to the LoveGeist report, 96 per cent of singles claim to be searching for a partner who makes them feel secure emotionally rather than financially. Singles are seeking the comfort of a loving relationship to counteract the pressures placed on them as a result of the tough economic climate. Psychologist Dr. Cecilia d’Felice, expert in all aspects of emotional wellbeing and relationships, explains in The LoveGeist report:

“[In times of anxiety] we know that people will tend to cling together more and that they will perhaps start to value the things that are not so materially obvious. One of the most important values is that of relating and relationship… There’s nothing more empowering than knowing someone’s watching your back.”

The collective threats of financial and therefore emotional insecurity have resulted in a change of attitude. Now that we have to consider exactly where every penny is going, and in many cases make a lot of cut backs, it has become apparent that we receive most rewards from the relationships in our lives. Therefore immaterial values are being replaced with more wholesome ones.

According to Oxford University, 30 per cent of people have tried online dating and a whopping 15 per cent have met their current partner online, which just goes to show that in times of financial hardship, people are still happy to invest in love.

It may be money that makes the world go round but here at Independent Singles we’ve think that love is just as much of a driving force. So whatever you're looking for, find it with Independent Singles and start something amazing today.

Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

Cameron lowered the flag for the dead king of Saudi Arabia...

But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Humanity must be at the heart of politics, says Jeremy Corbyn
Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

Joe Biden's 'tease tour'

Could the US Vice-President be testing the water for a presidential run?
Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

Britain's 24-hour culture

With the 'leisured society' a distant dream we're working longer and less regular hours than ever
Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

The addictive nature of Diplomacy

Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

Fashion: Ooh, Lady Chatterley!

Take inspiration from DH Lawrence's racy tome with equally racy underwear
8 best children's clocks

Tick-tock: 8 best children's clocks

Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

Charlie Austin: ‘If the move is not right, I’m not going’

After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Who is Oliver Bonas and how has he captured middle-class hearts?

Who is Oliver Bonas?

It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

60 years of Scalextric

Model cars are now stuffed with as much tech as real ones