Dating advice: The choice effect
20 September 2011 11:00 AM
As a nation we’re quite literally ‘spoilt for choice’. Everywhere we turn there is a mind-boggling parade of consumer choices, offering everything from clothes, gadgets, holidays, entertainment and pet insurance to career paths and social calendar planning. You only need to pop into your local supermarket for a tube of toothpaste and a pint of milk, to realise that the sheer amount of choices on offer are overwhelming. Each product claiming to do something different from the next – do you want organic milk or regular, do you want it from a cow or from a bean, with or without calcium?






