'Eat Pray Love' creates a product branding bonanza

The film
Eat Pray Love, inspired by the best-selling memoir and starring Julia Roberts as author Elizabeth Gilbert, arrives in North American theaters August 13, but merchandise from sandals to sarongs and scents are already being sold with the
Eat Pray Love label.

The story follows a New York City writer as she travels over a year-long soul-searching journey through Italy (Eat), India (Pray) and Indonesia (Love).

In a cross-promotional dream, regularly imported goods are benefiting from a thematic promotional campaign, marketing products from jewelry to candles as ' EPL-inspired.'

Among the products:

Home Shopping Network: This online market features a 72-hour Eat Pray Love shopping event, August 6-8, highlighting "exotic" jewelry with handmade rings of turquoise and Buddha images, Indian-print bed linens and rugs, blank journals, and even an EPL lip gloss trio in bronze, coral and cherry by Lancome. http://www.hsn.com

Cost Plus World Market: The specialty/import retail chain covers items from apparel to home accessories, with teapots and the Republic of Tea's special Eat Pray Love tea. The collections are displayed according to themes - Italian Eat Pray Love-labeled wine, Indian tunics and incense, and Balinese beads and shawls.
http://www.worldmarket.com

Eat Pray Love Fragrances: Three scents have been created by Fresh to convey each country's experience from the story. Eat has vanilla undertones, Pray is woodsy, and as expected, Love is a floral-based perfume.
http://www.fresh.com/

Sue Wong's Eat, Pray, Love Fall 2010 Collection features a clothing line with several styles of embroidered silken tunics and elephant pants, available in department stores.
http://www.suewong.com/eatpraylove/

Also, an eclectic musical compilation, Eat Pray Love's soundtrack album on Sony, includes songs from Gato Barbieri, Joao Gilberto, Neil Young, and rocker Eddie Vedder.

The film, directed by Glee creator Ryan Murphy, also stars Javier Bardem ( Vicky Cristina Barcelona), James Franco ( Milk) and Billy Crudup ( Public Enemies).

Film website: http://www.letyourselfgo.com/

RC

 

 

 

Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Ashdown Group: Front-End UI Application Developer

    £30000 - £40000 per annum + Benefits: Ashdown Group: Front-End UI Application ...

    Recruitment Genius: Digital Account Executive

    £18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...

    Recruitment Genius: Service Engineers - Doncaster / Hull

    £27000 per annum: Recruitment Genius: Domestic Service Only Engineers are requ...

    Recruitment Genius: Employability / Recruitment Adviser

    £23600 - £27500 per annum: Recruitment Genius: The Employability Service withi...

    Day In a Page

    Where the spooks get their coffee fix: The busiest Starbucks in the US is also the most secretive

    The secret CIA Starbucks

    The coffee shop is deep inside the agency's forested Virginia compound
    Revealed: How the Establishment closed ranks over fallout from Loch Ness Monster 'sighting'

    How the Establishment closed ranks over fallout from Nessie 'sighting'

    The Natural History Museum's chief scientist was dismissed for declaring he had found the monster
    One million Britons using food banks, according to Trussell Trust

    One million Britons using food banks

    Huge surge in number of families dependent on emergency food aid
    Excavation at Italian cafe to fix rising damp unearths 2,500 years of history in 3,000 amazing objects

    2,500 years of history in 3,000 amazing objects

    Excavation at Italian cafe to fix rising damp unearths trove
    The Hubble Space Telescope's amazing journey, 25 years on

    The Hubble Space Telescope's amazing journey 25 years on

    The space telescope was seen as a costly flop on its first release
    Did Conservative peer Lord Ashcroft quit the House of Lords to become a non-dom?

    Did Lord Ashcroft quit the House of Lords to become a non-dom?

    A document seen by The Independent shows that a week after he resigned from the Lords he sold 350,000 shares in an American company - netting him $11.2m
    Apple's ethnic emojis are being used to make racist comments on social media

    Ethnic emojis used in racist comments

    They were intended to promote harmony, but have achieved the opposite
    Sir Kenneth Branagh interview: 'My bones are in the theatre'

    Sir Kenneth Branagh: 'My bones are in the theatre'

    The actor-turned-director’s new company will stage five plays from October – including works by Shakespeare and John Osborne
    The sloth is now the face (and furry body) of three big advertising campaigns

    The sloth is the face of three ad campaigns

    Priya Elan discovers why slow and sleepy wins the race for brands in need of a new image
    How to run a restaurant: As two newbies discovered, there's more to it than good food

    How to run a restaurant

    As two newbies discovered, there's more to it than good food
    Record Store Day: Remembering an era when buying and selling discs were labours of love

    Record Store Day: The vinyl countdown

    For Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
    Usher, Mary J Blige and Will.i.am to give free concert as part of the Global Poverty Project

    Mary J Blige and Will.i.am to give free concert

    The concert in Washington is part of the Global Citizen project, which aims to encourage young people to donate to charity
    10 best tote bags

    Accessorise with a stylish shopper this spring: 10 best tote bags

    We find carriers with room for all your essentials (and a bit more)
    Paul Scholes column: I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England

    Paul Scholes column

    I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England
    Jessica Ennis-Hill: 'I just want to give it my best shot'

    Jessica Ennis-Hill: 'I just want to give it my best shot'

    The heptathlete has gone from the toast of the nation to being a sleep-deprived mum - but she’s ready to compete again. She just doesn't know how well she'll do...