Ageing hippies might tear out their dreadlocks at the idea of an all- inclusive family hotel sharing their free-wheeling beach - until, that is, they have kids. The resort and beach offer more contact with the local scene than others on the island.
Large family rooms with air conditioning, massive TVs and well-stocked fridges.
Lively and safe. The seven-mile stretch is the best in Jamaica, and pure theatre. There are separate areas for motorised watersports.
A nursery, "Kids Kamp" and 16 staff cater for under-12s from 9am to 9pm. Teenagers can try tennis, and water-skiing and scuba diving are free, which is rare. Nanny and baby-sitting services cost US$5 (about pounds 3) per hour.
Four eating places for families, including a Japanese restaurant, a surprising favourite with kids. One a la carte restaurant is adults only.
Out and about
The Black River Safari is a 90-minute boat trip through mangrove avenues in search of 100 species of birds and close-quarter crocodiles; $15 (pounds 10) per adult, $10 (pounds 6.50) per child.
Several tour operators offer all-inclusive deals; Kuoni (01306 742222) does a week for pounds 1,365.
Beaches is at PO Box 12, Long Bay, Negril, Jamaica (001 876 957 9270, fax 001 876 957 9269).