Fashion by numbers

You won't yet have heard of Six Eight Seven Six unless you are a serious fashion nerd, but you soon will. The clothes, seemingly simple shirts, jackets and trousers, are for men of the Nineties who are stylish, modern, and willing to spend good money on functional clothes with an interesting edge. Right now the label is generating talk, and its unassuming designer Kenneth MacKenzie doesn't quite know why. It's pretty obvious to onlookers, however, that he has tapped into the mood of the moment, and because of the mysterious nature of the label (no press office, no obvious name behind it) the rumours have sprung up. "It's a Belgian collective," said one "in-the-know" friend, "tickets to their fashion shows are like gold dust." They sure are - 6876 don't show on the catwalk. Another said: "The "68" is the year the designer was born, and "76" is the year the business partner was born." Also wrong. According to Dundee-born MacKenzie, 35, his company was named after the 1968 situationist movement in Paris and the rise of punk in 1976. "It's half ironic, half serious, a fashion wind-up really, and I chose numbers because I didn't want my name on it," he says.

It has been going for only three years, sells to the best shops in London, Paris, Tokyo and New York, and men (and some women) talk about stitching details, hems, plackets, and cuffs in the way they discuss the latest features on their mobile phones.

Another rumour going around is that MacKenzie is about to be offered a big job at Jil Sander or Prada, which, of course, is rubbish. "People keep saying to me that I'm going to be massive," MacKenzie says, "but I will only do what I do for my own label."

Maybe it's because what MacKenzie did two years ago, others are now doing. He did a fashion degree in Preston, and graduated in 1984. He didn't go into design straight away, instead working for Duffer of St George on their sales. He started his label very quietly in 1995, but gained instant notoriety when bigwigs at The Face and Arena magazines used and wore his clothes (initially inspired by obscure military detailing, and later by wartime German graphics) at every opportunity.

Talking to MacKenzie is refreshing. When I ask about the spring/summer collection (featured here) which has just gone into Duffer, Browns' main shop, and Liberty, he gets out a pencil and paper and sketches unseen, but all-important details. "This jacket, made from bonded cotton with a polyurethane coating, has a one-piece sleeve, three hidden pockets and a double yoke. This raincoat has a button-off hood, and a half-rib collar, and the pockets have outer stitching..." Sketch, sketch.

One of his many fans discusses MacKenzies clothes in the same way. "Last year he shortened the hem on his trousers by an inch, and widened the cuff on his jackets. They were brilliant."

These small details are the things that excite truly fashionable men today rather than big logos and branding. What's more, because it's affordable - pounds 75 for a shirt, pounds 225 for a jacket, pounds 110 for trousers - it's accessible too.

But only while stocks last.

All available from Browns, 23-27 South Molton Street, London W1 and Liberty, Regents Street, London W1 Enquiries 0181-960 4864

Sport
The sun rises over St Andrews golf course, but will it be a new dawn for the Royal and Ancient Golf Club?
sportAnd it's Yes to women (at the R&A)
Arts and Entertainment
Friends is celebrating its 20th anniversary this year
tvSeries celebrates 20th anniversary
Sport
Yaya Touré (left) and Bayern Munich’s Spanish defender Juan Bernat
footballToure's lack of defensive work is big problem for City
Voices
voicesApple continually kill off smaller app developers, and that's no good for anyone
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Liam Neeson said he wouldn't
tv

Liam Neeson's Downton dreams

Sport
Wembley Stadium
footballNews follows deal with Germany
Arts and Entertainment
A spell in the sun: Emma Stone and Colin Firth star in ‘Magic in the Moonlight’
filmReview: Magic In The Moonlight
Sport
A 'Sir Alex Feguson' tattoo
football

Arts and Entertainment
Ben Whishaw is replacing Colin Firth as the voice of Paddington Bear
tv

Thriller is set in the secret world of British espionage

Life and Style
life

News
ScienceGallery: Otherwise known as 'the best damn photos of space you'll see till 2015'
Life and Style
fashion

Bomber jacket worn by Mary Berry sells out within an hour

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Volunteer your expertise as Trustee for The Society of Experimental Biology

    Unpaid Voluntary Position : Reach Volunteering: Promising volunteer Trustee op...

    Email Designer

    £30000 - £35000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...

    Psychology Teacher

    £110 - £130 per hour: Randstad Education Reading: Psychology Teacher needed fo...

    Food Technology Teacher

    £85 - £120 per day: Randstad Education Cheshire: Randstad Education are curren...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week