This is a stills image taken from Karen Elson's first TV and cinema advertisement.

The chameleon-like model-of-the-moment who is Karl Lagerfeld's muse has not, however, earned pounds 500,000 for this sojourn in front of the camera. She has been paid nothing.

Why? It's all part of Oxfam's drive to capture the 16-to-24-year-old market by showing their clothes in a modern setting. In the advertisement, Elson and a bevy of male and female models do their thing as angels, in a Romeo and Juliet setting and on the catwalk - all set to the Oasis and Chemical Brothers' single, "Setting Sun", released on 1 November.