Fashion: Why Chloe's tomorrow will be stellar as yesterday

Nobody got big in Paris as fast as Stella McCartney, daughter of Paul. Tamsin Blanchard tells you the reason. Guess what it is.

What do you do with a fashion house that was a happening label in the Seventies but had recently become a fashion joke? How do you wangle it back into favour with stylish, affluent young women, not to mention Madonna, Kate, Naomi, Helena and Patsy Kensit? Simple. You employ Stella McCartney, 25-year-old daughter of Sir Paul and veggie queen Linda, and great girlie friend of all of the above, as chief designer. This morning she will step on to the Paris catwalk at the end of her first show for Chloe.

She is a dream come true. Not only is she who she is; she decided at 15 that she wanted to be a fashion designer, worked at Christian Lacroix as a studio slave before taking a degree at Central Saint Martin's because it was simply the best place for fashion. She even fitted in a bit of serious graft for Knightsbridge tailor Edward Sexton to learn the craft of tailoring.

It took her less than two years between graduation from Central St Martin's - with a final show featuring her friends Kate and Naomi - and taking over at Chloe. Could her name have anything to do with it? Her new status in life, as a designer on the same level as Alexander McQueen at Givenchy and John Galliano at Dior, has everything to do with the power to generate headlines. Money cannot buy what Stella has got. When her parents cheer her on, as they are expected to this morning when Stella unveils not just her first collection for Chloe but her first catwalk collection since she graduated from Central Saint Martin's in 1995, it will not be a career move worthy of cynicism. It will simply be a mother and father beaming proudly at a daughter peaking early in her chosen field.

When she stepped through the doors at Chloe's headquarters on Rue Faubourg St Honore back in April and met all 80 of its employees, she was already famous as the daughter of a Beatle. So, long before her first collection, the fashion world's perceptions of the house had shed about 30 years and gained an equal amount of credibility. Chloe is a girl about town again; she goes to every party worth being seen at. There she is, sitting on Antonio Berardi's knee at Yasmin le Bon's birthday party at Les Bains. And oh, darling! How sweet of Madonna to throw a party in London to celebrate her new job. And did you see her hanging out backstage at Glastonbury with Robbie Williams? The last time I saw her was at the wedding of Kirsty Hume and Donovan Leitch, with Sophia Coppola, Helena Christensen and the rest of the "in" crowd. Already, the house has taken on Stella's own personality, and a little of her sister-in-arms Phoebe Philo. And that's before we've even seen a stitch.

Clever Chloe!

Arts and Entertainment
Attenborough with the primates
tvWhy BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
News
Campbell: ‘Sometimes you have to be economical with the truth’
newsFormer spin doctor says MPs should study tactics of leading sports figures like José Mourinho
Sport
football
News
Kelly Osbourne will play a flight attendant in Sharknado 2
people
Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Life and Style
Alexander McQueen's AW 2009/10 collection during Paris Fashion Week
fashionMeet the collaborators who helped create the late designer’s notorious spectacles
News
Down-to-earth: Winstone isn't one for considering his 'legacy'
people
News
The dress can be seen in different colours
i100
Life and Style
Agretti is often compared to its relative, samphire, though is closer in taste to spinach
food + drink
Sport
Wes Brown is sent-off
football
Voices
Lance Corporal Joshua Leakey VC
voicesBeware of imitations, but the words of the soldier awarded the Victoria Cross were the real thing, says DJ Taylor
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Bookkeeper / Office Co-ordinator

    £9 per hour: Recruitment Genius: This role is based within a small family run ...

    Recruitment Genius: Designer - Print & Digital

    £28000 - £32000 per annum: Recruitment Genius: This Design and marketing agenc...

    Recruitment Genius: Quantity Surveyor

    £46000 per annum: Recruitment Genius: This property investment firm are lookin...

    Recruitment Genius: Telesales / Telemarketing Executive - OTE £30k / £35k plus

    £18000 - £35000 per annum: Recruitment Genius: This company specialises provid...

    Day In a Page

    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
    Yvette Cooper: We can't lose the election. There's too much on the line

    Yvette Cooper: We can't lose the election. There's too much on the line

    The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
    A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

    It's not easy being Green

    After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
    Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

    Gorillas nearly missed

    BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
    Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

    The Downton Abbey effect

    Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
    China's wild panda numbers have increased by 17% since 2003, new census reveals

    China's wild panda numbers on the up

    New census reveals 17% since 2003
    Barbara Woodward: Britain's first female ambassador to China intends to forge strong links with the growing economic superpower

    Our woman in Beijing builds a new relationship

    Britain's first female ambassador to China intends to forge strong links with growing economic power
    Courage is rare. True humility is even rarer. But the only British soldier to be awarded the Victoria Cross in Afghanistan has both

    Courage is rare. True humility is even rarer

    Beware of imitations, but the words of the soldier awarded the Victoria Cross were the real thing, says DJ Taylor
    Alexander McQueen: The catwalk was a stage for the designer's astonishing and troubling vision

    Alexander McQueen's astonishing vision

    Ahead of a major retrospective, Alexander Fury talks to the collaborators who helped create the late designer's notorious spectacle
    New BBC series savours half a century of food in Britain, from Vesta curries to nouvelle cuisine

    Dinner through the decades

    A new BBC series challenged Brandon Robshaw and his family to eat their way from the 1950s to the 1990s
    Philippa Perry interview: The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course

    Philippa Perry interview

    The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course
    Bill Granger recipes: Our chef recreates the exoticism of the Indonesian stir-fry

    Bill Granger's Indonesian stir-fry recipes

    Our chef was inspired by the south-east Asian cuisine he encountered as a teenager
    Chelsea vs Tottenham: Harry Kane was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope

    Harry Kane interview

    The striker was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope
    The Last Word: For the good of the game: why on earth don’t we leave Fifa?

    Michael Calvin's Last Word

    For the good of the game: why on earth don’t we leave Fifa?
    HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

    Scientists hail daily pill that protects against HIV infection

    Breakthrough in battle against global scourge – but will the NHS pay for it?