Givenchy will launch the beauty industry's first black eye cream, based on algae, in September.

Following the launch of its black moisturizing creams last year, the French luxe label will release Le Soin Noir Yeux at international department stores including Harrods and Sephora.

Based on so-called Vital Black Algae Sap Concentrate, the cream is said to make the skin around the eyes look much smoother and firmer, with testers reporting first changes in appearance after an hour, and significant changes after 28 days. But as always, these results come at a price: the product will cost around €140 (which is less than one of its main competitors, La Prairie Skin Caviar Luxe Eye Lift Cream, priced at around €220).

If you're looking to get rid of a black eye, however, let us suggest a raw steak instead.

http://www.parfumsgivenchy.com

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