Adidas for Topshop collection: Ready, Set, Go! The Sportswear Revolution
Forget your gym kit – sportswear has never looked so stylish, thanks to a new high street collaboration, says Emma Akbareian
Thursday 20 March 2014
Sportswear brands haven’t traditionally been considered the most fashion-forward of the clothing retailers. That’s changed in the last decade, largely thanks to a combination of designer collaborations and the ever-present sports-luxe trend that has taken sporty clothing out of the gym and into our everyday wardrobes.
Adidas has been at the forefront of this fashion-led approach with an impressive list of collaborators, including Yohji Yamamoto, Raf Simons, Stella McCartney and Jeremy Scott. If further evidence of sportswear’s fashion appeal is needed, the pairing of Topshop with Adidas Originals for a special collection will do the trick.
“We’re in a sportswear revolution at the moment; fashion is really driven by what’s happening in the sportswear world, it’s at the top of the radar in the fashion stakes,” explains Kate Phelan, creative director at Topshop. To create the 20-piece collection which lands in stores today, the design team delved through the archives of Adidas Originals.
The result is a collection that celebrates the heritage of the brand but with contemporary Topshop-inspired twists. Tracksuits are transformed into tailored slim-fit trousers and vest tops are recreated with low-scoop armholes.
A custom-designed print features on matching tracksuit sets, edged across the top of shorts and in the famous Adidas Trefoil symbol. Trainers aren’t forgotten either, with classic styles reinvented in colourful prints and luxury leathers.
If that’s not enough fitness fashion, Adidas Originals has another collaboration out next month, with South American brand The Farm Company, to tie in with the upcoming World Cup. Expect Brazil-inspired tropical prints. Adidas Originals for Topshop in stores today, topshop.com
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