American fashion brand debuts its own digital radio
Thursday 14 October 2010
Tommy Hilfiger has partnered with THE HOURS ENTERTAINMENT and Goom Radio to launch its first worldwide digital radio in HD sound, available on its official website and Facebook page starting October 14.
LOUD radio is just one component of Tommy Hilfiger's massive fragrance campaign. The American designer had also asked Grammy-nominated band The Ting Ting Tings to write a signature tune to accompany the scent. The British indie pop duo produced the track "We're Not The Same" for the occasion. They will be headlining at a LOUD concert in Berlin on October 14 at 8 pm (local time). Subsequent concerts will take place this fall in Milan, Copenhagen and Madrid.
This isn't the first time an apparel company has used a digital radio station to promote its brand. Footwear company Converse, known for creating the hip Chuck Taylor All-Star Shoes, has also collaborated with Goom Radio. The Converse Radio station plays jams by alternative artists like Maps & Atlases, Kenna and Jane's Addiction.
Tommy Hilfiger LOUD radio on official website: http://uk.tommy.com/Get-LOUD/getLoud,en_GB,pg.html#
Tommy Hilfiger LOUD radio on Facebook: http://www.facebook.com/#!/tommyhilfiger?v=app_11007063052
Converse Radio: http://www.goomradio.us/#page=/radio/converse-radio
Life & Style blogs
What is ALS and the Ice Bucket Challenge?
David Beckham fronts the campaign for his underwear autumn/winter collection, which hit stores today
London restaurant 34 creates champagne glass modelled on Kate Moss’ left breast
NHS patients to be seen by 'doctors on the cheap'
Anal sex study reveals climate of 'coercion'
- 1 'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
- 2 Jeremy Clarkson 'sees no problem' with his racist language on Top Gear, says BBC
- 3 Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
- 4 London restaurant 34 creates champagne glass modelled on Kate Moss’ left breast
- 5 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
£32000 - £35000 Per Annum: Clearwater People Solutions Ltd: Our client based o...
£55000 per annum: Harrington Starr: A financial software vendor at the forefro...
£600 per day: Harrington Starr: .NET Developer C#, WPF,BLL, MSMQ, SQL, GIT, SQ...
£65000 per annum: Harrington Starr: A financial software vendor at the forefro...