American fashion brand debuts its own digital radio
Thursday 14 October 2010
Tommy Hilfiger has partnered with THE HOURS ENTERTAINMENT and Goom Radio to launch its first worldwide digital radio in HD sound, available on its official website and Facebook page starting October 14.
LOUD radio is just one component of Tommy Hilfiger's massive fragrance campaign. The American designer had also asked Grammy-nominated band The Ting Ting Tings to write a signature tune to accompany the scent. The British indie pop duo produced the track "We're Not The Same" for the occasion. They will be headlining at a LOUD concert in Berlin on October 14 at 8 pm (local time). Subsequent concerts will take place this fall in Milan, Copenhagen and Madrid.
This isn't the first time an apparel company has used a digital radio station to promote its brand. Footwear company Converse, known for creating the hip Chuck Taylor All-Star Shoes, has also collaborated with Goom Radio. The Converse Radio station plays jams by alternative artists like Maps & Atlases, Kenna and Jane's Addiction.
Tommy Hilfiger LOUD radio on official website: http://uk.tommy.com/Get-LOUD/getLoud,en_GB,pg.html#
Tommy Hilfiger LOUD radio on Facebook: http://www.facebook.com/#!/tommyhilfiger?v=app_11007063052
Converse Radio: http://www.goomradio.us/#page=/radio/converse-radio
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