Apps for the style conscious: choose the perfect diamond and browse discounted designers

Choose the perfect engagement ring with the iPhone app from Blue Nile or browse the latest fashions at discount prices with Gilt for the iPad. 

iPhone apps:

Blue Nile
This free app from international jeweler Blue Nile provides future fiancées with images of one-of-a-kind engagement rings. Men are also catered for with a guide on finding the perfect diamond.


This shopping app lets users shop straight from Mulberry's latest looks and catwalk videos as well as browsing the entire range of Mulberry products. The free app also keeps users up to date with the latest news from Mulberry's blog and includes a built-in store locator to help Mulberry fashion fans find their nearest bricks and mortar outlet.

Wallpaper* Magazine

Catch up with all the latest happenings in art, architecture, interior design and fashion with this app from magazine and website Wallpaper. The free app promises a mixture of trends, new products and inside insights from fashion shows and interior design exhibitions around the world.

Victoria's Secret All Access

Stay up-to-date with new store openings and special events held by the leading American lingerie company. Also get behind-the-scenes photos and exclusive videos of Victoria's Secret's fashion shows and beauty tips from the Victoria's Secret Angels - models Adriana Lima, Alessandro Ambrosio, Behati Prinsloo, and Miranda Kerr, among others. A GPS-enabled store locator will also help you find your closest Victoria's Secret location.

Stila Cosmetics: Get the Look

Beauty addicts can mix and match Stila's 37 eyeshadow shades with 8 complexion hues for limitless color combinations. Plus: How-to instructions provided by Stila makeup pros allow users to create 12 holiday looks step by step. Users can then purchase the Stila products used for the looks directly from the app.

Women's Wear Daily

Get up-to-the-minute fashion news coverage including celebrity happenings, A-list parties, arts, culture, dining, travel and more with this new application from the retail and beauty trade paper WWD. Users will also be able to receive WWD's real-time Twitter updates to stay in the know about what's happening in fashion.

Vogue Stylist

Create personalized fashion and beauty looks based on the top trends identified by Vogue editors and create a virtual wardrobe by taking photos of the clothes, accessories and beauty products that you own. Users can also browse and purchase products directly from the advertisers featured in Vogue.

Style Studio

Create your own fashion label with the Style Studio app. Budding designers can customize dresses, tops, jackets, and trousers using a huge variety of prints which can then be fitted onto both male and female models. Users can also lay out their own magazine covers featuring their designs and share it them Facebook.

Fashism Mobile

Get instant feedback on your outfits from a worldwide community of fashion-obsessed friends with Fashism Mobile. Users simply take a picture of their outfit, upload it and wait for the verdict.



iPad apps:

Gilt for iPad

The Gilt Group regularly offers large discounts on the latest and most desired names in fashion. This latest version of the free iPad app offers product sizing charts, remembers the user's recent order history and provides package tracking. The app also allows users to share their favorite products via Twitter, Facebook and email.

Next for iPad

Users of this app browse and shop the entire Next collection and locate the nearest of the high street clothing retailers among 500 UK stores and 170 outlets around the world. The free app allows users to sort by style, color and price from the men's, women's and children's ranges and to zoom in on details.

Vogue UK

Vogue UK fans can download online magazines (mirror images of the printed version) via this application and can scan Vogue Shops to instantly purchase looks featured in the virtual pages. The Vogue Reader is free of charge, though each issue downloaded will be charged separately at £3.99 (4,70 EUR). Only British Vogue currently offers an iPad app. (No version exists for American Vogue at this time.)


Virtually try on more than one hundred different shades of OPI nail polish prior to your next manicure or pedicure appointment. Searches by name, collection, shade or color family make this app easy to navigate.

MAC: A Tartan Tale

MAC's new iPad application is dedicated to the launch of its Holiday 2010 Scottish-inspired beauty line, A Tartan Tale. Read and touch the interactive digital pages of this narrated storybook featuring whimsical images by Tim Walker, fantasy sets by Andy Hillman and narration by PJ Sosko. Users also have direct access to, where they can shop the full collection.

Sephora To Go

Buy products, stay up-to-date on the latest cosmetic product launches, read ratings and reviews, look up previous purchases, and create shopping lists. Users can also charge their orders from beauty retailer Sephora straight from their mobile devices.

From Condé Nast, brings you the best of fashion coverage from the runways of New York, Paris, Milan and London. In addition to downloading the latest runway coverage, you can also stay up to date with worldwide party coverage and search out celebrity profiles.

Fashion Sketchbook: The stylish dress-up game

Visualize and assemble your dream outfit using shirts, skirts, trousers, tops and accessories, choose the makeup, hairstyle, lipstick and skin tone of your model, then save your creations and share with friends.