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Apps for the style conscious: shop Mulberry and Next and get inside insights from Wallpaper

Shop, browse and even locate your nearest store with new apps from Mulberry and Next and stay up to date with all the latest fashionable goings on courtesy of Wallpaper Magazine.

iPhone apps:


This shopping app lets users shop straight from Mulberry's latest looks and catwalk videos as well as browsing the entire range of Mulberry products. The free app also keeps users up to date with the latest news from Mulberry's blog and includes a built-in store locator to help Mulberry fashion fans find their nearest bricks and mortar outlet.

Wallpaper* Magazine

Catch up with all the latest happenings in art, architecture, interior design and fashion with this app from magazine and website Wallpaper. The free app promises a mixture of trends, new products and inside insights from fashion shows and interior design exhibitions around the world.

Victoria's Secret All Access

Stay up-to-date with new store openings and special events held by the leading American lingerie company. Also get behind-the-scenes photos and exclusive videos of Victoria's Secret fashion shows and beauty tips from the Victoria's Secret Angels - models Adriana Lima, Alessandro Ambrosio, Behati Prinsloo, Miranda Kerr, among others. A GPS-enabled store locator will also help you find your closest Victoria's Secret location.


Stila Cosmetics: Get the Look

Beauty addicts can mix and match Stila's 37 eyeshadow shades with 8 complexion hues for limitless color combinations. Plus: How-to instructions provided by Stila makeup pros will allow users to create 12 holiday looks step by step. Users can then purchase the Stila products used for the looks directly from the app.


Women's Wear Daily

Get up-to-the-minute fashion news coverage including celebrity happenings, A-list parties, arts, culture, dining, travel and more with this new application from the retail and beauty trade paper WWD. Users will also be able to receive WWD's real-time Twitter updates to stay in the know about what's happening in fashion.


Vogue Stylist

Create personalized fashion and beauty looks based upon the top trends identified by Vogue editors and create a virtual wardrobe by taking photos of the clothes, accessories and beauty products that you own. Users can also browse and purchase products directly from the advertisers featured in Vogue.


Style Studio

Create your own fashion label with the Style Studio app. Budding designers can customize dresses, tops, jackets, trousers using a huge variety of prints which can then be fitted on to both male and female models. Users can also lay out their own magazine cover featuring their designs and share it on Facebook.


Fashism Mobile

Get instant feedback on your outfits from a worldwide community of fashion-obsessed friends with Fashism Mobile. Users simply take a picture of their outfit, upload it and wait for the verdict.




iPad apps:

Next for iPad

Users of this app browse and shop the entire Next collection and locate the nearest of the high street clothing retailers 500 UK stores or 170 outlets around the world.  The free app allows users to sort by style, color and price from the men's women's and children's ranges, zoom in on details and find the nearest high street store.


Vogue UK

Vogue UK fans can download online magazines (mirror images of the printed version) via this application and can scan Vogue Shops to instantly purchase looks featured in the virtual pages. The Vogue Reader is free of charge, though each issue downloaded will be charged separately at £3.99 (4,70 EUR). Only British Vogue currently offers an iPad app. (No version exists for American Vogue at this time.)



Virtually try on more than one hundred different shades of OPI nail polish prior to your next manicure or pedicure appointment. Searches by name, collection, shade or color family make this app easy to navigate.


MAC: A Tartan Tale

MAC's new iPad application is dedicated to the launch of its Holiday 2010 Scottish-inspired beauty line, A Tartan Tale. Read and touch the interactive digital pages of this narrated storybook featuring whimsical images by Tim Walker, fantasy sets by Andy Hillman and narration by PJ Sosko. Users also have direct access to maccosmetics.com where they can shop the full A Tartan Tale collection.


Sephora To Go

Buy products, stay up-to-date on the latest cosmetic product launches, read ratings and reviews, look up previous purchases, and create shopping lists. Users can also charge their orders from beauty retailer Sephora straight from their mobile devices.



From Condé Nast, Style.com brings you the best of fashion coverage from the runways of New York, Paris, Milan and London. In addition to downloading the latest runway coverage you can also stay up to date with worldwide party coverage and search out celebrity profiles.


Fashion Sketchbook: The stylish dress-up game

Visualize and assemble your dream outfit using shirts, skirts, trousers, tops and accessories, choose the makeup, hairstyle, lipstick and skin tone of your model, then save your creations and share with friends.