Armani presents new smart phone amid fashion mobile trend
Tuesday 13 October 2009
Italian luxury label Armani has introduced its newest gadget, "personally" designed by Giorgio himself.
Explaining that the phone -- his third phone for Samsung -- was supposed to be "functional" yet "elegant" at the same time, Armani said: "I simply aim to create a smartphone which is not only an elegant tool but also functional and useful, perfect for today's managers."
"People want more than just a useful device," said Steve Ballmer, CEO of Microsoft, which produced the Windows-operated user software for the new Armani phone. "They want a phone that offers design qualities that match their personality and lifestyle."
The phone's new and improved features include a better operating system (Microsoft Windows Mobile 6.5), and a sliding function that reveals a full touch screen and a keyboard. It also comes with a 5-megapixel camera, a music and video player and 8 GB of internal memory that can be extended through an additional microSD slot.
In the fashion world however, it might be most important to know that the phone has a "bronze color, which coordinates perfectly with Giorgio Armani's suits."
The new gadget will launch in Italy in early November with other official dates not yet known, Relaxnews was told. Prices will depend on the mobile operator, but past Armani phones cost around €700 without a contract.
Armani's announcement follows the news that sportswear brand Puma will launch its first mobile handset in Europe next year.
Prada launched one of the most successful fashion phones together with electronics company LG in 2007, while Samsung collaborated with various clothes brands previously, such as Anna Sui, Betsey Johnson, Versace's Versus branch or Diane von Furstenberg. LG and Samsung rival Sony Ericsson teamed up with Italian design duo Dolce & Gabbana earlier this year for a gold-plated edition of one of its clamshell phones, called Jalou.
Other designers, most recently Ralph Lauren, Tommy Hilfiger or Donna Karan, are increasingly discovering the mobile device through iPhone applications.
Life & Style blogs
Men in tights: getting to the bottom of the latest trend
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Night Nurse could put drivers over new drug limit
Stephen Hawking: NHS is Britain's finest public service and must be preserved from commercial interests
Baldness could soon be treated using stem cells, scientists hope
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Rashida Jones speaks out against male-centric porn saying 'women should have sex and feel good about it'
Negotiable: Tradewind Recruitment: Phase Co-ordinator for Foundation and Key S...
Negotiable: Tradewind Recruitment: SEN Teacher We have a fantastic special n...
Negotiable: Tradewind Recruitment: My client is an 11-18 all ability co-educat...
£100 - £150 per day: Tradewind Recruitment: Year 6 Teacher Birmingham Jan 2015...