Armani presents new smart phone amid fashion mobile trend

(Relaxnews)

Italian luxury label Armani has introduced its newest gadget, "personally" designed by Giorgio himself.

Explaining that the phone -- his third phone for Samsung -- was supposed to be "functional" yet "elegant" at the same time, Armani said: "I simply aim to create a smartphone which is not only an elegant tool but also functional and useful, perfect for today's managers."

"People want more than just a useful device," said Steve Ballmer, CEO of Microsoft, which produced the Windows-operated user software for the new Armani phone. "They want a phone that offers design qualities that match their personality and lifestyle."

The phone's new and improved features include a better operating system (Microsoft Windows Mobile 6.5), and a sliding function that reveals a full touch screen and a keyboard. It also comes with a 5-megapixel camera, a music and video player and 8 GB of internal memory that can be extended through an additional microSD slot.

In the fashion world however, it might be most important to know that the phone has a "bronze color, which coordinates perfectly with Giorgio Armani's suits."

The new gadget will launch in Italy in early November with other official dates not yet known, Relaxnews was told. Prices will depend on the mobile operator, but past Armani phones cost around €700 without a contract.

Armani's announcement follows the news that sportswear brand Puma will launch its first mobile handset in Europe next year.

Prada launched one of the most successful fashion phones together with electronics company LG in 2007, while Samsung collaborated with various clothes brands previously, such as Anna Sui, Betsey Johnson, Versace's Versus branch or Diane von Furstenberg. LG and Samsung rival Sony Ericsson teamed up with Italian design duo Dolce & Gabbana earlier this year for a gold-plated edition of one of its clamshell phones, called Jalou.

Other designers, most recently Ralph Lauren, Tommy Hilfiger or Donna Karan, are increasingly discovering the mobile device through iPhone applications.

Site: www.armanisamsungphone.com

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Tradewind Recruitment: Phase Co-ordinator for Foundation and Key Stage 1

    Negotiable: Tradewind Recruitment: Phase Co-ordinator for Foundation and Key S...

    Tradewind Recruitment: SEN Teacher

    Negotiable: Tradewind Recruitment: SEN Teacher We have a fantastic special n...

    Tradewind Recruitment: History Teacher

    Negotiable: Tradewind Recruitment: My client is an 11-18 all ability co-educat...

    Tradewind Recruitment: Year 6 Teacher

    £100 - £150 per day: Tradewind Recruitment: Year 6 Teacher Birmingham Jan 2015...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee