Asos launches iPad app

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Indy Lifestyle Online

Online designer store Net-à-Porter's acclaimed shopping app is in for some serious competition from the more affordable e-tailer Asos, whose iPad app launches internationally August 5.

Free to download, the new app lets you browse and shop directly from fashion editorials, very similar to Net-à-Porter's: the new "Girls of Summer" edition of Asos's digital magazine features actresses and it-girls Zoe Kravitz and Jennifer Lawrence modeling the e-store's clothes, all available via click-through. In addition, the app will come with trend reports, styling tips, as well as video and 360-degree views of all items.

Both Android and iPhone versions are scheduled to launch by the end of this year.

http://www.asos.com

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