Attention: designers are after your kids

Gucci recently unveiled its first children's range in Florence, joining the likes of Burberry, Dior, and Dolce & Gabbana who have all introduced kids' clothes in past years.

It is no surprise that more and more labels are moving into this market, since children's clothes are more affordable than the designers' main lines and can buy customers a little piece of their branded universe without splurging.

Here is a selection of children-friendly designers - and who knows, maybe that lower-priced Burberry scarf is even going to fit you.


Tiny trainers and sandals in the label's signature browns and golds are available at, priced from $190.


Divided into two ranges each for boys and girls (one for those aged two to six, and another for eight- to 12-year-olds), Burberry brings you everything from trenches to kilts and tartan shirts in mini-me sizes. Prices start at $50. They even have little one-pieces for newborns with checked collars ($65).


BabyDior is one of the most established ranges for the pint-sized, featuring everything from shorts to t-shirts and dresses, often carrying a print of the Eiffel Tower. Shop Dior's kids line at discounted prices, starting at $83, at the Raffaello Network.


Ever thought that French kids look so much more fashionable than everyone else? Chances are their moms are shopping at Chloé: the brand has some the cutest summer dresses for little girls that you will find, complete with matching hats and sandals. And if you're serious about your kid's fashion credibility, get one of Chloé's baby it-bags, too. Joseph has reduced prices on the range, now starting at around $30.

Dolce & Gabbana

Multi-brand sites are selling D&G Junior, and often discount them during their general sales., for instance, currently has white lace dresses and ballerina flats for roughly $100 and $60, respectively. But D&G's own dedicated site is worth a visit - you'll feel like Alice in Wonderland.


For the 40th anniversary of the Japanese brand, Kenzo Kids (2 - 12 years) is releasing a ten-piece, limited-edition collection this fall: prices start at $30 for tights and range to $120 for flowery dresses.

Stella McCartney for Gap

Designed for children from six months to 12 years, McCartney's range for the mass retailer includes basics such as cardigans, but also features the occasional experiment such as a leopard sweater or a pinkish tulle skirt. Prices range from $14 for tights to $98 for anoraks. Shoes cost around $50.

More designer fashion for kids can be found at dedicated online stores, such as