Attention, models: bloggers are bagging your gigs
Tuesday 22 February 2011
Fashion bloggers have been successful as editors, photographers, book authors, and designers. The next job they're after? That of the supermodel.
Rumi Neely, the half-Japanese, California-based fashion blogger behind Fashiontoast - overall winner at the recent Bloglovin' Awards - has already landed a modeling gig for US retail chain Forever21 and now stars in lifestyle brand Rag & Bone's guerrilla campaign that had models style and photograph its clothes themselves.
But the biggest job might be yet to come for Neely who is rumored to have been contacted by Chanel - together with Jane Aldrige from SeaofShoes - for the French fashion house's ambassador program that previously saw it-girls such as Leigh Lezark represent its clothes at society events.
This trend is the latest development in bloggers trying to capitalize on the hype surrounding their sites: personal style bloggers tend to design or consult for established fashion brands, such as Aldrige previously designing shoes for hip retailer Urban Outfitters, or Sweden's most popular fashion blogger, Elin Kling, launching a capsule collection at H&M (only available in Sweden).
Street style photographers have shot campaigns for design brands, with examples including Garance Doré lensing Love Moschino's ads or Jak & Jil's Tommy Ton shooting Reece Hudson's lookbook. Some have also released books of their blogs' highlights (for instance the Facehunter, the Sartorialist, and Todd Selby).
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