Balmain to launch more affordable line
Tuesday 24 May 2011
Looks as if new creative head Olivier Rousteing was only the beginning of a series of big changes at the French fashion house: thanks to a new licensing deal with Italian company Ittierre, a more accessibly priced ready-to-wear range is in the works.
According to reports by Women's Wear Daily, the new line will consist of both men's and women's clothes under the name of Pierre Balmain, and while it will be produced by a separate design team, the creations will have to be approved by Rousteing.
The official launch is expected in September, possibly during New York fashion week.
Balmain had recently come under a lot of criticism, due to "absurd" pricing, with a $1,625 ripped cotton t-shirt provoking particular protest.
Look beyond the usual shows for the best festive telly
Geoffrey Macnab does not like the comedian's big screen debut
The battle for control of Stieg Larsson's £30m legacy
Life & Style blogs
The 10 Best Scotch Whiskies
America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
GTA 5: Rockstar bans gamers stealing in-game money worth millions
Winter Solstice 2013: Shortest day of the year marked with 'knitted' Google Doodle
In pictures: Christmas in London through the ages
- 1 Tim Sherwood challenges Daniel Levy to set out vision for Tottenham Hotspur’s future
- 2 French pub fined €9,000 after customers returned empties to bar - because it's 'undeclared labour'
- 3 Sun will 'flip upside down' within weeks, says Nasa
- 4 #Teamnigella: It’s the only side to be on
- 5 Christmas comes early: Justin Bieber is 'retiring from music'
- < Previous
- Next >
Negotiable: Capita Education Resourcing Permanent Team: Teacher of English - S...
£59999 - £80001 per annum + Benefits: Pro-Recruitment Group: A Top 10 firm in ...
£50000 - £75000 per annum + benefits + bonus: Harrington Starr: Project Manage...
Negotiable: Capita Education Resourcing Permanent Team: Year 5 Teacher - Gilli...