Balmain to launch more affordable line
Tuesday 24 May 2011
Looks as if new creative head Olivier Rousteing was only the beginning of a series of big changes at the French fashion house: thanks to a new licensing deal with Italian company Ittierre, a more accessibly priced ready-to-wear range is in the works.
According to reports by Women's Wear Daily, the new line will consist of both men's and women's clothes under the name of Pierre Balmain, and while it will be produced by a separate design team, the creations will have to be approved by Rousteing.
The official launch is expected in September, possibly during New York fashion week.
Balmain had recently come under a lot of criticism, due to "absurd" pricing, with a $1,625 ripped cotton t-shirt provoking particular protest.
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