The Copenhagen Fashion Council has announced it will stage a larger-than-life fashion show, featuring 200 models and an audience of 100,000 people, during its fashion week in August.
The city's longest shopping street, Strøget, between City Hall and Kongens Nytorv, will be transformed into the world's "longest outdoor catwalk ever seen," according to a press release.
Details as to what creations will be shown haven't been released yet, but the council has come up with a special way of marketing the event: together with modeling agency Elite, it will choose one aspiring model per participating country to participate in the parade. Eligible countries include Sweden, Norway, Spain, Italy, Germany, Belgium, France, the Netherlands, Finland, the UK, Ireland, and Denmark.
Candidates may apply via Facebook at http://www.facebook.com/pages/Copenhagen-Fashion-Council. All winners get to bring a friend for their free two-day trip to the Danish capital, which includes accommodation and fashion week party invitations.
Copenhagen Fashion Week takes place August 11-15.Reuse content