Here are some of the biggest beauty launches coming up over the next weeks. launch

This new social beauty online store is meant to "revolutionize the way you buy beauty products": based on recommendations by thousands of other women who are your "beauty matches," the shopping experience is personalized and thus saves you time and money otherwise spent on comparing products or buying the wrong ones.

Nordstrom anniversary sale

August 1

Brands including YSL, La Mer, Butter London, Estée Lauder, and Guerlain have designed their "Beauty Exclusives" for the online sale. You can start preordering now; prices will go live on August 1.

Elements Showcase
August 15-16
New York, USA

After its initial edition in January was attended by high-profile buyers including Barneys New York, Saks Fifth Avenue, and Henri Bendel, the trade show for niche perfumers has gotten some backing from the US Fragrance Foundation: as part of a new partnership, a new FiFi Award for Best "Indie" Fragrance Brand will be announced at this second event.

Benefit Cosmetics store launch
New York, USA

The beauty brand opens its first flagshop in the city at 454 West Broadway.