Beauty brand launches waterproof cream eyeshadows

French makeup brand, Make Up For Ever, has come up with the industry's first range of crease-free, waterproof cream eye shadows.

Just like waterproof mascara (invented by Max Factor) revolutionized the product palette in the past century, this new line will offer completely new possibilities, making the color last no matter how grim the circumstances: the teary end of a relationship, a night out clubbing with friends, the sizzling summer heat - given that they were designed with synchronized swimmers in mind, these shades will stay where they are.

How does it work? So-called film-forming polymers coat the color pigments in order to make them waterproof, and volatile oils, which evaporate after the application, ensure that they stay in place. The color can be applied using your fingertips or a brush and removed with the same products you would use for waterproof mascara.

The eyeshadows will be available in 22 intense colors enriched with mother-of-pearl particles, including this summer's hippest hues such as peach, coral, and copper - and most of them can be used on your lips and your cheeks, which makes the price of $22 each a bit more feasible.

Make Up For Ever's Aqua Cream collection will go on sale at Sephora in June. Sign up for the retailer's Beauty Insiders program to test the new shadows now: http://www.sephora.com/browse/product.jhtml?id=P262109&categoryId=C13402.

ebooks
ebookA delicious collection of 50 meaty main courses
Life and Style
ebookNow available in paperback
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Ashdown Group: Project Manager - Birmingham - up to £40,000 - 12 month FTC

    £35000 - £40000 per annum: Ashdown Group: IT Project Manager - Birmingham - ...

    SThree: Recruitment Consultant - IT

    £25000 - £30000 per annum + Uncapped Commission: SThree: Sthree are looking fo...

    SThree: Trainee Recruitment Consultant - Dublin (based in London)

    £20000 - £25000 per annum + commission: SThree: Real Staffing's Pharmaceutical...

    SThree: Trainee Recruitment Consultant

    £18000 - £25000 per annum + Commission: SThree: Are you great at building rela...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before