Beauty brand launches waterproof cream eyeshadows
Thursday 20 May 2010
French makeup brand, Make Up For Ever, has come up with the industry's first range of crease-free, waterproof cream eye shadows.
Just like waterproof mascara (invented by Max Factor) revolutionized the product palette in the past century, this new line will offer completely new possibilities, making the color last no matter how grim the circumstances: the teary end of a relationship, a night out clubbing with friends, the sizzling summer heat - given that they were designed with synchronized swimmers in mind, these shades will stay where they are.
How does it work? So-called film-forming polymers coat the color pigments in order to make them waterproof, and volatile oils, which evaporate after the application, ensure that they stay in place. The color can be applied using your fingertips or a brush and removed with the same products you would use for waterproof mascara.
The eyeshadows will be available in 22 intense colors enriched with mother-of-pearl particles, including this summer's hippest hues such as peach, coral, and copper - and most of them can be used on your lips and your cheeks, which makes the price of $22 each a bit more feasible.
Make Up For Ever's Aqua Cream collection will go on sale at Sephora in June. Sign up for the retailer's Beauty Insiders program to test the new shadows now: http://www.sephora.com/browse/product.jhtml?id=P262109&categoryId=C13402.
Life & Style blogs
'Cheeky' Nando's under fire for apparently coming onto a customer on Twitter
10 ways we damage our teeth – without realising
Facebook Messenger sends 'creepily' precise location data, as revealed by Marauders Map Chrome extension
What do the emoji on Snapchat mean?
iPhone 'effective power' text: how to be safe from iOS bug that lets people crash your phone
- 1 'Cheeky' Nando's under fire for apparently coming onto a customer on Twitter
- 2 Playboy model April Summers speaks out about being a victim of revenge porn
- 3 There is something wrong but very right about this Bible illustration
- 4 iPhone 'effective power' text: how to be safe from iOS bug that lets people crash your phone
- 5 Man jumps into bear pen at zoo, fights bear and loses
£27500 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...
£19500 - £23500 per annum: Recruitment Genius: Experienced B2B Telemarketer wa...
Negotiable: Recruitment Genius: This global company are looking for two Showro...
£15000 - £25000 per annum: Recruitment Genius: This publishing company based i...