Beauty brand launches waterproof cream eyeshadows
Thursday 20 May 2010
French makeup brand, Make Up For Ever, has come up with the industry's first range of crease-free, waterproof cream eye shadows.
Just like waterproof mascara (invented by Max Factor) revolutionized the product palette in the past century, this new line will offer completely new possibilities, making the color last no matter how grim the circumstances: the teary end of a relationship, a night out clubbing with friends, the sizzling summer heat - given that they were designed with synchronized swimmers in mind, these shades will stay where they are.
How does it work? So-called film-forming polymers coat the color pigments in order to make them waterproof, and volatile oils, which evaporate after the application, ensure that they stay in place. The color can be applied using your fingertips or a brush and removed with the same products you would use for waterproof mascara.
The eyeshadows will be available in 22 intense colors enriched with mother-of-pearl particles, including this summer's hippest hues such as peach, coral, and copper - and most of them can be used on your lips and your cheeks, which makes the price of $22 each a bit more feasible.
Make Up For Ever's Aqua Cream collection will go on sale at Sephora in June. Sign up for the retailer's Beauty Insiders program to test the new shadows now: http://www.sephora.com/browse/product.jhtml?id=P262109&categoryId=C13402.
Diving in at the deep end is no excuse for shirking the style stakes
Life & Style blogs
- 1 Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
- 2 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
- 3 Why I'm on the brink of burning my Israeli passport
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
£30000 - £45000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...
£60000 - £80000 per annum + Benefits + Bonus: Harrington Starr: C# Integration...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...
£60000 per annum: Harrington Starr: Trade Desk Specialist (FIX, Linux, Windows...