On September 7, three days ahead of the next Fashion's Night Out, US Vogue will stage a public extravaganza featuring more than 200 models.
Meant to showcase what's in store for the shopping event on September 10, the focus won't be on brands but on fall's most important trends.
"We felt it is important for people to see what wonderful fashion will be in stores at that moment," Vogue's editor-in-chief, Anna Wintour, commented. "This show will focus on the key trends we've identified for fall so that shoppers will have plenty of inspiration to join the fun during Fashion's Night Out."
The move follows a debate, mainly initiated by US fashion designer Donna Karan, whether or not it makes sense to offer spring's clothes in fall and vice versa. The general tenor of the industry right now is to reassess when clothes become available in stores.
It makes sense then that Wintour, who started the global Fashion's Night Out together with the city of New York and the CFDA (Council of Fashion Designers of America) in 2009, is going for a very public-friendly approach this year: the 1,500 tickets for the show at the Lincoln Center, New York Fashion Week's new home from next season, can be purchased by anyone starting in summer.
"Making fashion and design accessible and exciting for everyone was one of our biggest goals when we first set out to launch Fashion's Night Out," said George Fertitta, CEO of NYC & Company, New York City's marketing arm.
Apart from the show, there will also be an entire clothing line launched at the event, and a TV special to be aired on CBS September 15.
For more information and international editions of Fashion's Night Out, visit http://www.fashionsnightout.com.Reuse content