British actress Carey Mulligan, whose ladylike vintage style has won her accolades from fashion editors and fans alike, curates the number one virtual store on Google's newly minted Boutiques.com.
Mulligan, who boasts a whopping 824 followers, is among the many trendsetters who have already opened up a virtual clothing stores on Boutiques.com, despite it being launched a mere two days ago (November 17).
To date, 34 celebrities, 58 designers, 28 retailers, and 13 fashion bloggers, and hundreds of everyday Web users, have already set up their own e-boutiques on the behemoth online search engine's new retail platform.
Via Boutiques.com, online shoppers can click through the e-boutiques of these celebrity tastemakers, as well as those of friends and other Web users, in order to emulate a wardrobe they covet. Boutiques.com uses computer vision and machine learning technologies to match a woman's tastes with clothing items.
Other celebrities who have amassed a strong following for their Google Boutiques include The City reality star Olivia Palmero (745 followers), the American actress and designer Mary-Kate Olsen (615 followers), and her equally stylish twin sister Ashley Olsen (605 followers).
Diane von Furstenberg curates the most popular designer Google Boutique with 435 followers, beating out Marchesa (300 followers), Free People (255 followers) and Oscar de La Renta (200 followers).
Jane of Sea of Shoes has the most-visited Google Boutique among her fellow style bloggers (400 followers). Other top-ranked e-stores run by style bloggers include that of Rumi Neely (293 followers) and Alix of the Cherry Blossom (259 followers).
Boutiques.com is currently only available in the US and is limited to women's fashion. It mimics other online platforms that allow Web users to open e-boutiques, including the virtual fashion community Polyvore, the Web search engine ShopStyle, and the US e-tailer Revolve.
Top five Google Boutiques (in terms of followers):
1. Carey Mulligan (824 followers)
2. Olivia Palmero (745 followers)
3. Mary-Kate Olsen (615 followers)
4. Ashley Olsen (605 followers)
5. Nicole Richie (596 followers)