Canadian fragrance awards echo UK's Fifi choices

Judging from the Canadian Fragrance Awards winners, there are quite a few similarities in Canadian and British consumer choices when it comes to perfume, with Tom Ford, Marc Jacobs, and Diesel all proving popular in both countries.

Ford, who also just launched his first lipstick range, bagged the prize for the Best Luxe Launch with his Grey Vetiver fragrance, while Jacobs was again successful with Lola (the follow-up to his equally popular Daisy), and Diesel continued its lucky streak with Only the Brave.

The latter had also been honored at France's fragrance awards last month, which marked the only significant correspondence between French and British choices.

Both the UK's Fifi Awards and the Canadian Fragrance Awards could serve as indicators for the upcoming Fifi Awards in the US on June 10, considered the biggest event in the industry.

Here is the complete list of winners, as reported by the Canadian Cosmetics Magazine:

Best Niche Launch - men's or women's
Havana Vanille by L'Artisan Parfumeur Paris

Best Luxe Launch - women's
Essence by Narcisco Rodriguez (Beauté Prestige International)

Best Luxe Launch - men's
Tom Ford Grey Vetiver (Estée Lauder Companies)

Best Limited Launch - women's
Prada Infusion de Fleur d'Oranger (PUIG Prestige Beauty)

Best Limited Launch - men's
John Varvatos Artisan (Beauté Prestige International)

Best Full-Market Launch - women's
Lola by Marc Jacobs (Coty)

Best Full-Market Launch - men's
Diesel Only the Brave (L'Oréal)

Best Private Label Launch - men's or women's
Naturelle Eau de Toilette (Yves Rocher North America)

Best Print Media Editorial
"Collectibles" by Adriana Ermter

Best Broadcast Media Editorial "Return to Scenter" by Nathalie Atkinson

Hall of Fame Award - women's
Angel by Thierry Mugler (Clarins)

Hall of Fame Award - men's
Drakkar Noir by Guy Laroche (L'Oreal)

2009 Favorite Scent - Judges' Choice
Encre Noire Pour Elle (Prestilux)

Lifetime Achievement Award
Lise Watier

2009 Consumers' Choice Award - women's
Couture, Couture by Juicy Couture (Elizabeth Arden)

2009 Consumers' Choice Award - men's
Play by Givenchy

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