Can't get into fashion shows? Cheer up with these giveaways
Sunday 13 February 2011
The circus that is ready-to-wear show season started in New York February 10, but while it's the most exciting time of year for fashion insiders, there's usually little in store for the rest of us - until now. Apart from a higher-than-ever number of online live broadcasts, Google's Boutiques.com is celebrating fashion week with new stores, new tools, and freebies.
There will be daily giveaways of clothes, gift cards and more during fashion week, with users qualifying by answering fashion quizzes by text or tweet.
Also, Thakoon, Michael Kors, and Jil Sander are all opening their stores on boutiques.com for the occasion - with more launches scheduled over the fashion week - and will benefit from a new device called Designer Analytics that is meant to decipher shoppers' perception of a brand and its latest collections.
The consumer equivalent of the tool, Trend Analytics, will allow shopping according to colors, cuts, or brands that are trending that week.
In other online shopping news, Net-à-Porter has launched a TV channel that lets you shop the site's collections directly from the videos.
Life & Style blogs
Direct from the trenches: The objects that defined the First World War
Amputee drummer gains 'superhuman' skills with robotic arm
Fenwicks department store withdraws Boy London clothing over 'Nazi' eagle logo complaints
Stevia wonder: The plant that's a super sugar alternative – and free from calories and carbs
International Women's Day 2014: Google makes 80 second video of inspirational women from across the world for animated Doodle
- 1 International Women's Day 2014: The shocking statistics that show why it is still so important
- 2 Orgasm machine to deliver climax at the push of a button
- 3 Singapore sting: Sky-high prices are pushing locals to the edge of affordability
- 4 Liam Neeson turned down James Bond role because late wife Natasha Richardson said she wouldn't marry him if he took it
- 5 Dead woman's body found sitting in a car after six years after direct debits ran $54,000 bank account dry
£12000 per annum: Inspiring Interns: A small but growing chain of boutique hot...
£12000 per annum: Inspiring Interns: The company works with Tier 1 FTSE 100 Ba...
£45 - 60k Per Annum: Charter Selection: Highly profitable leisure brand, marke...
£30000 - £50000 per annum + Highly Competitive Salary: Austen Lloyd: Residenti...