Caviar facials help starlets face Oscars red carpet

A caviar facial? An "anti-gravity" massage? Or how about a simple Total Body Hydra-Dermabrasion Resurfacing? Welcome to the weird - and expensive - world of pre-Oscars beauty spas.

As Tinsel Town gears up for Sunday's Academy Awards, A-listers, movie moguls and even mere mortals are willing to pay top dollar for aesthetic perfection before stepping into the red carpet spotlight.

Starlets can splash out up to $7,000 for a stylist to prepare them for the big night, when the world's cameras will focus on Hollywood for the climax of the movie industry's annual awards season.

"I cannot reveal any names of guests, celebrity or otherwise, having treatments done," said Derek Hofmann of The Spa at the Four Seasons Hotel in Beverly Hills.

"But I can tell you that very many of the nominees for all of the award ceremonies are having these treatments performed in order to look their best for the celebrations."

His spa offers, among other things, the Kerstin Florian Caviar Facial, charging 295 dollars for a 90-minute "luxurious treatment (that) will leave your skin looking its best ever."

"Loaded with protein-rich caviar and powerful antioxidants, this facial will have you ready to walk the red carpet, because the results are immediante, leaving the skin looking healthy and luminescent," says the spa's blurb.

The "anti-gravity lift" is a face and neck massage costing 225 dollars for an hour, although a minimum of five sessions are recommended for best effect, or why not 10 for only $2,100?

"This non-invasive treatment re-educates facial muscles to yield a firmer, more contoured and youthful appearance. These structural enhancements become even more pronounced after a series of treatments," it says.

Down the road at the Ole Henriksen Spa on Sunset Boulevard - whose regulars include Katy Perry, Mark Ruffalo and Mark Wahlberg - spokeswoman Kira Kohrherr suggests its Ultimate Total Body Hydra-Dermabrasion Resurfacing as just the thing before heading for the limousine to the Kodak Theater.

"This state of the art treatment is for anyone who wants an in-depth facial over their entire body, utilizing professional grade, high-efficacy serums and LED light therapy," says the spa, whose first celebrity client in 1975 was Barbra Streisand.

"Face, neck, decollete, arms, elbows, thighs, knees and back are renewed, hydrated and refined," it adds of the 110-minute treatment, which costs $395.

The spa will not confirm the legend that it was behind the "miracle" transformation of young Puerto Rican star Ricky Martin, who suffered from acne in his youth.

Kohrherr notes that the spa's founder Ole Henriksen "doesn't advise celebrities in regards to their dietary concerns. However, he believes that beautiful skin is dependent on more than just your skincare routine.

"He also focuses on eating a healthy diet, practicing a regular fitness routine and spending quality time with loved ones," she added.

While the prices may seem high, the celebrity spa-goers rarely actually pay them: on the contrary, just like the clothes they wear on the red carpet, they are paid by hairdressers and make-up artists for the publicity they generate.

"It is a great marketing strategy, of course, but I also think the viewing public has an exaggerated view of how celebrities look after themselves," said Jomari Goyso, a hairdresser and make-up artist for Penelope Cruz.

"People forget that, while all these stars are well looked after, it's only for one day, for a few hours, because they go to a show, which involves many people and many kinds of business," added the 29-year-old.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Ashdown Group: Junior Web Developer - Kent - £40,000

    £30000 - £40000 per annum + benefits: Ashdown Group: Junior Web Developer - ne...

    Recruitment Genius: Production Team Leader / Chargehand

    Negotiable: Recruitment Genius: A vacancy has arisen for a Chargehand to join ...

    Ashdown Group: Client Services Manager - Relationship Management - London

    £30000 - £32000 per annum + benefits : Ashdown Group: A highly successful, int...

    Recruitment Genius: Credit Controller / Customer Service

    £18000 - £20000 per annum: Recruitment Genius: This rapidly expanding business...

    Day In a Page

    Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

    Celebrities call on David Cameron to take more Syrian refugees

    One young mother tells of torture by Assad regime
    The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

    The enemy within

    People who hear voices in their heads are being encouraged to talk back
    'In Auschwitz you got used to anything'

    'In Auschwitz you got used to anything'

    Survivors of the Nazi concentration camp remember its horror, 70 years on
    Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

    Autumn/winter menswear 2015

    The uniforms that make up modern life come to the fore
    'I'm gay, and plan to fight military homophobia'

    'I'm gay, and plan to fight military homophobia'

    Army general planning to come out
    Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

    What the six wise men told Tony Blair

    Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
    25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

    25 years of The Independent on Sunday

    The stories, the writers and the changes over the last quarter of a century
    Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

    Homeless Veterans appeal

    As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
    Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

    Smash hit go under the hammer

    It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
    Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

    The geeks who rocked the world

    A new documentary looks back at origins of the computer-games industry
    Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

    Belle & Sebastian is taking a new direction

    Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
    America: Land of the free, home of the political dynasty

    America: Land of the free, home of the political dynasty

    These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
    A graphic history of US civil rights – in comic book form

    A graphic history of US civil rights – in comic book form

    A veteran of the Fifties campaigns is inspiring a new generation of activists
    Winston Churchill: the enigma of a British hero

    Winston Churchill: the enigma of a British hero

    A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
    Growing mussels: Precious freshwater shellfish are thriving in a unique green project

    Growing mussels

    Precious freshwater shellfish are thriving in a unique green project