Conservative brand launches not-so-conservative bow ties

Every man who has ever climbed the Montée des Marches for the Cannes Film Festival knows that a bow tie is obligatory on the red carpet (you can even buy them last-minute just before you get to the steps). But it's not just because of the ongoing festival; bow ties seem to be celebrating a stylish comeback.

One brand that no one expected to come up with the trendiest option is Brooks Brothers, but the famously conservative label teamed up with the founder of men's style blog socialprimer.com, K. Cooper Ray, for a collection of reversible bow ties.

"Inspired by Brooks Brothers' heritage of mixing vivid patterns and colors," as it reads in a statement, they feature two sides of different colors and patterns (including polka dots, florals, nautical flags, and madras plaid) and can be folded to your liking. This means that this range of bow ties allows for rather traditional wear or more eccentric styles, depending on how you tie them.

"Bow ties have become increasingly popular and Cooper's sense of style and his interpretation of an iconic, classic item have brought a new dimension to the Brooks Brothers bow tie assortment," said Jeff Blee, Brooks Brothers' divisional merchandise manager for men's furnishings.

Selling for $59.50, 16 different styles are already available via this link: http://www.brooksbrothers.com/IWCatSectionView.process?IWAction=Load&Merchant_Id=1&Section_Id=1078.

For alternatives, try Ralph Lauren's polka-dotted bow ties ($70) or the denim ones by Naked & Famous ($25).

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Trainee Vehicle Inspectors / Purchasers

    £20000 - £40000 per annum: Recruitment Genius: Trainee Vehicle Inspectors / Pu...

    Recruitment Genius: Vehicle Broker / Purchaser

    £18000 - £45000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: Sales Executive - OTE £45,000

    £18000 - £45000 per annum: Recruitment Genius: A Sales Executive is required t...

    Recruitment Genius: Call Centre Manager - OTE £50,000

    £25000 - £50000 per annum: Recruitment Genius: This innovative online car purc...

    Day In a Page

    Greece debt crisis: EU 'family' needs to forgive rather than punish an impoverished state

    EU 'family' needs to forgive rather than punish an impoverished state

    An outbreak of malaria in Greece four years ago helps us understand the crisis, says Robert Fisk
    Gaza, a year on from Operation Protective Edge: The traumatised kibbutz on Israel's front line, still recovering from last summer's war with Hamas

    Gaza, a year on from Operation Protective Edge

    The traumatised kibbutz on Israel's front line, still recovering from last summer's war with Hamas
    How to survive electrical storms: What are the chances of being hit by lightning?

    Heavy weather

    What are the chances of being hit by lightning?
    World Bodypainting Festival 2015: Bizarre and brilliant photos celebrate 'the body as art'

    World Bodypainting Festival 2015

    Bizarre and brilliant photos celebrate 'the body as art'
    alt-j: A private jet, a Mercury Prize and Latitude headliners

    Don't call us nerds

    Craig Mclean meets alt-j - the math-folk act who are flying high
    How to find gold: The Californian badlands, digging out crevasses and sifting sludge

    How to find gold

    Steve Boggan finds himself in the Californian badlands, digging out crevasses and sifting sludge
    Singing accents: From Herman's Hermits and David Bowie to Alesha Dixon

    Not born in the USA

    Lay off Alesha Dixon: songs sound better in US accents, even our national anthem
    10 best balsamic vinegars

    10 best balsamic vinegars

    Drizzle it over salad, enjoy it with ciabatta, marinate vegetables, or use it to add depth to a sauce - this versatile staple is a cook's best friend
    Greece says 'No': A night of huge celebrations in Athens as voters decisively back Tsipras and his anti-austerity stance in historic referendum

    Greece referendum

    Greeks say 'No' to austerity and plunge Europe into crisis
    Ten years after the 7/7 terror attacks, is Britain an altered state?

    7/7 bombings anniversary

    Ten years after the terror attacks, is Britain an altered state?
    Beautiful evening dresses are some of the loveliest Donatella has created

    Versace haute couture review

    Beautiful evening dresses are some of the loveliest Donatella has ever created
    No hope and no jobs, so Gaza's young risk their lives, climb the fence and run for it

    No hope and no jobs in Gaza

    So the young risk their lives and run for it
    Fashion apps: Retailers roll together shopping and social networking for mobile customers

    Fashion apps

    Retailers roll together shopping and social networking for mobile customers
    The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

    Gaping hole at the heart of the European Union

    Treatment of Greece has shown up a lack of genuine legitimacy
    Number of young homeless in Britain 'more than three times the official figures'

    'Everything changed when I went to the hostel'

    Number of young homeless people in Britain is 'more than three times the official figures'