Cosmetics firms see future at the high end

The trend in the last year or so in Japan has been for consumers to continue to buy but to purchase in a lower price bracket than they would have done before the impact of the global recession started to affect their incomes. Hence the popularity of cut-price brands such as Uniqlo and H&M in Japan.

But with the resilience of the more well-off sector at home, coupled with the emergence of a wealthy consumer base in other Asian countries - notably China - some of Japan's cosmetics firms are devising new products that meet that demand for high-end products.

Kanebo Cosmetics is to strengthen its portfolio in the domestic market and across Asia with the launch on November 19 of the new Impress Granmula range, a super-prestige skincare collection with items that start at Y20,000 (€178.59) and rise very quickly to Y120,000 (€1,071.56).

"Kanebo Cosmetics is reinforcing its global prestige strategy with a strong emphasis on markets in Asia, Europe and the U.S.," the company said in a statement. The firm's strategy in Asia and China focuses on its leading prestige brands, Impress skincare and Lunasol makeup.

And those products are finding a market, studies reveal. With the repercussions of the financial crisis fading, the number of people in the world identified as being affluent increased more than 17 percent in 2009, while a report by Euromonitor indicates that the market for prestige cosmetics grew 14 percent globally between 2004 and 2009 but at a much faster rate - 52 percent - in Asia in the same period.

The new range of Granmula - the name is a combination of "grand" and "formula" - has been formulated with a range of active ingredients, which have been developed over a period of more than a decade by Kanebo. The ingredients include honeysuckle extract, soy milk ferment filtrate, seaweed and gamma-aminobutyric acid.

The result is a skincare range that improves firmness, resilience, clarity, moisture and texture, the company says, that is overlaid with a fresh fragrance devised from more than 20 floral and tree essences.

Other firms have also recognized the importance of high-end products in emerging Asian markets, with the Shiseido Group - Japan's largest cosmetics manufacturer - releasing its new line of Future Solution LX premium skincare items in March.

Tokyo-based Kose Corp. launched its new Addiction brand in July, coinciding with the company opening its first dedicated cosmetics store in Beijing, while Nippon Menard Cosmetic Co. released its Authent Cream in late 2009, a skincare product that uses stem cell technology and a range of unique ingredients and retails in Europe for €800.

JR

Life and Style
love + sex
Voices
A propaganda video shows Isis forces near Tikrit
voicesAdam Walker: The Koran has violent passages, but it also has others that explicitly tells us how to interpret them
News
people
Sport
football
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Outbound Sales Executive - B2B

    £18000 - £22000 per annum: Recruitment Genius: A great opportunity has arisen ...

    Recruitment Genius: Online Sales and Customer Services Associate

    £14000 - £16000 per annum: Recruitment Genius: Full time and Part time positio...

    Ashdown Group: IT Manager - Salesforce / Reports / CRM - North London - NfP

    £45000 per annum: Ashdown Group: An established and reputable Not for Profit o...

    Recruitment Genius: Sales Ledger & Credit Control Assistant

    £14000 - £17000 per annum: Recruitment Genius: A Sales Ledger & Credit Control...

    Day In a Page

    War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

    Baghdad fights to win back Tikrit from Isis – but then what?

    Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
    Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

    Katarina Johnson-Thompson: Ready to jump at first major title

    After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
    11 best gel eyeliners

    Go bold this season: 11 best gel eyeliners

    Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
    Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

    Climate change key in Syrian conflict

    And it will trigger more war in future
    How I outwitted the Gestapo

    How I outwitted the Gestapo

    My life as a Jew in wartime Berlin
    The nation's favourite animal revealed

    The nation's favourite animal revealed

    Women like cuddly creatures whilst men like creepy-crawlies
    Is this the way to get young people to vote?

    Getting young people to vote

    From #VOTESELFISH to Bite the Ballot
    Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

    Poldark star Heida Reed

    'I don't think a single bodice gets ripped'
    The difference between America and Israel? There isn’t one

    The difference between America and Israel? There isn’t one

    Netanyahu knows he can get away with anything in America, says Robert Fisk
    Families clubbing together to build their own affordable accommodation

    Do It Yourself approach to securing a new house

    Community land trusts marking a new trend for taking the initiative away from developers
    Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

    David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

    The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
    With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

    Money, corruption and drugs

    The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
    America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

    150 years after it was outlawed...

    ... America's first slavery museum is established in Louisiana
    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all