Daisy Lowe's collection for Morgan to hit stores this week
Wednesday 03 November 2010
British model Daisy Lowe, who has modeled for Louis Vuitton, Mango, Agent Provocateur and Marc by Marc Jacobs, is now adding designer to her fashion resume. Lowe's one-off capsule collection for French fast fashion chain Morgan will be available for sale online and across boutiques in France starting November 4.
The 21-year-old Lowe, a regular on the party circuit, designed a women's ready-to-wear collection of Lurex maxi-dresses and other glitzy ensembles fit for a clubbing queen like herself in her Oiseau de Nuit (Night Owl) capsule collection. Expect to find rocker chic pieces in the collection including a leather catsuit ($440).
Founded in 1967 by Odette Barouch and Jocelyne Bismuth, the distinctly Gallic brand - for whom French first lady Carla Bruni has modeled - now distributes its collections in 35 countries worldwide. The Oiseau de Nuit collection is the first time Morgan has collaborated with a guest designer, reflecting the changes underfoot at Morgan which was acquired last year by Groupe Beaumanoir.
Hervé Bailly, Morgan's marketing and communication director, told W magazine that Lowe was a natural fit for the company since it specializes in evening and party clothes for young women.
Lowe joins the growing queue of English model-turned-designers. Fellow UK "It" girl Agnyess Dyn rolled out an eleven-piece one-off capsule collection in March 2010 for Barney's New York's Shinjuku branch in Tokyo, Japan, while British top model Kate Moss has to date designed 14 collections for UK fast fashion retailer Topshop.
Shop Morgan clothing here: http://www.morgandetoi.com/
Visit Morgan's Oiseau de Nuit dedicated website here: http://www.oiseaudenuitbydaisylowe.com/
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