Designers to scent their runway collection
Monday 21 February 2011
London-based design duo Meadham Kirchhoff don't content themselves with clothes that look good - they have to smell good, too.
Style.com's Beauty Counter reports that Ed Meadham and Ben Kirchhoff have worked together with British fragrance brand Penhaligon's to perfume their autumn/winter 2011 collection, scheduled for February 22.
Clothes, models and the venue will be scented with the tradition house's Blenheim Bouquet, a blend of citrus oils, spices, and woods that - according to the site - "was created at the turn of the last century and is named after Britain's Blenheim Palace."
Music has long been used to complement the mood of and serve as inspiration for fashion shows - could fragrance be next? Swedish brand Acne, which also shows in London, created a fragrance called Svart Snö ('black snow' in Swedish) to go with its autumn/winter 2010 collection, with creative director Jonny Johansson commenting: "We created this fragrance for one night only and we hope that you remember this space and this night with our Svart Snö room fragrance."
Svart Snö was gifted to showgoers at the night of the presentation last year and wasn't produced in further quantities, but Penhaligon's Blenheim Bouquet can be shopped here.
Life & Style blogs
Charlie Charlie Challenge: everyone on the internet thinks it’s a marketing stunt, but it probably isn’t
Not brushing your teeth can lead to dementia and heart disease
Yves Saint Laurent ad banned for featuring 'unhealthily underweight' model
Insomnia could be cured with one simple therapy session, new study claims
What do the emojis on Snapchat mean?
- 1 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 2 Amber Peat: Body found in search for missing 13-year-old who left house after argument with her parents
- 3 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 4 Gay teenager 'forced to have sex with his own mother' to 'cure' his homosexuality, campaigners in India say
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
£40000 - £47000 per annum: Recruitment Genius: A 3rd Line Virtualisation / Sto...
£26000 - £35000 per annum: Recruitment Genius: A successful national service f...
£15000 - £25000 per annum: Recruitment Genius: This is an opportunity to join ...
£17500 - £20000 per annum: Recruitment Genius: We currently require an experie...