E-commerce in Asia: Japanese online retail sector most sophisticated, China to grow fastest

Online retail represents the next major area for retail growth in Asia, according to a new study by the Economist Intelligence Unit and PriceWaterHouseCoopers China that was released to the press on December 13.

Among the major findings is that Japan's online commerce sector is regarded as the most advanced and sophisticated of its Asian peers. Additionally, China's e-commerce sector is predicted to experience the fastest growth while Hong Kong is expected to have the slowest growth.

In Japan, e-commerce lags behind the West, but the Japanese are still in front of most of their Asian peers. E-commerce revenue sales there have increased steadily by about 17 percent every year since 2005 and are expected to grow by 10 percent annually through 2015. Online retailing giant Ratuken dominates the sector, with two thirds of Japan's 90 million Internet users purchasing merchandise through the site.

In China, online shopping is skyrocketing. About one-third of China's 420 million Internet users now shop online. In the first half of 2010, Internet sales in China increased by 60 percent compared to the same period last year. According to the China Internet Network Information Center, in July 2010, 33.8 percent of Chinese made purchases via the Internet, up from 28.1 percent in January. China's largest online marketplace, Taobao, handled 97 percent more transactions in the first half of 2010 than a year earlier. However, the online sector is still largely underdeveloped in China, particularly when it comes to transaction security and credit-card use.

In Hong Kong, online shopping is well-established. But since Hong Kong shoppers generally prefer a hands-on shopping experience, e-commerce is expected to grow more slowly here than other parts of Asia. In Taiwan, online sales now account for about 10 percent of the retail market, thanks to an easing of regulations.

http://www.pwc.com/

Voices
On the last day of campaigning before the polling booths open, the SNP leader has written to voters in a final attempt to convince them to vote for independence
scotland decidesIs a huge gamble on oil keeping the First Minister up at night?
Arts and Entertainment
Rosalind Buckland, the inspiration for Cider with Rosie died this week
booksBut what is it like to be the person who inspires a classic work of art?
Life and Style
techApple has just launched its latest mobile operating software – so what should you do first?
News
A male driver reverses his Vauxhall Astra from a tow truck
newsThe 'extremely dangerous' attempt to avoid being impounded has been heavily criticised
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Lionel Messi in action for Barcelona
filmSo what makes the little man tick?
Arts and Entertainment
tvReview: An undercooked end (spoiler alert)
News
i100
Arts and Entertainment
Pharrell dismissed the controversy surrounding
musicThe singer said 'the last thing I want to do is degrade'
Sport
Cesc Fabregas celebrates his first Chelsea goal
footballChelsea vs Schalke match report
Arts and Entertainment
Toby Jones (left) and Mackenzie Crook in BBC4’s new comedy The Detectorists
tvMackenzie Crook's 'Detectorists' makes the hobby look 'dysfunctional', they say
Life and Style
fashion

Olympic diver has made his modelling debut for Adidas

News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Science Teacher, full time supply role, Thanet Academy

    Competitive Salary: Randstad Education Group: The School Randstad are proud to...

    English Teacher, full time supply role, Isle of Sheppey

    Competitive Salary: Randstad Education Group: The Job: Our client school is lo...

    ICT Teacher, full time supply role, Isle of Sheppey

    Competitive Salary: Randstad Education Group: The Job: Our client school is lo...

    Maths Teacher

    £110 - £200 per day: Randstad Education Leeds: Secondary Maths Teacher for spe...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week