Fashion agenda: Forever21 opens in London
Friday 22 July 2011
Here are some of the biggest international fashion events coming up over the next month.
Forever21 store launch
Following the "positive feedback" for the US retailer's stores in Dublin and Birmingham, Forever21 is opening a massive flagship on London's Oxford Street, just a few doors from competitors including Primark, H&M, and New Look. The chain plans to open 100 outlets across Britainin the near future.
Scandinavian fashion weeks
Copenhagen, Denmark; Stockholm, Sweden; Oslo, Norway
While August is a calm month for fashion in general, the Scandinavian countries are using the gap in between seasons to build an alternative scene that attracts more and more visitors each year and that has local designers return from big international fashion cities to show in their home countries.
Copenhagen: August 3-7, http://www.copenhagenfashionweek.com
Stockholm: August 8-14 (Mercedes Benz Fashion Week: August 9-11), http://www.stockholmfashionweek.com
Oslo: August 8-14, http://www.oslofashionweek.com
Mercedes-Benz Sydney Fashion Festival
The Sydney Fashion Festival features ticketed fashion events for the public, showcasing Australia's leading designer brands and retailers as their Spring/Summer collections arrive in stores throughout the city. The main fashion shows are held in the Sydney Town Hall and are accompanied by a satellite schedule of fashion and lifestyle events that span the city. The Rosemount Australian Fashion Week is Australia's most globally-followed fashion event but, like the L'Oreal Melbourne Fashion Festival, the Mercedes-Benz Sydney Festival is popular with the locals as it is open to the public.
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