Boden's base strikes back – but they should lay off Helena
It's a real mark of supermodel prowess when you can look "too sultry and sexy" in a yellow cardigan and a floral dress. Still, that's what Helena Christensen stands accused of in the latest Boden catalogue, which the brand's legions of country bumpkins and yummy mummies have come out in force to protest against.
"We're not all slim and good-looking," one customer wrote on the company's website. "Rather, interesting and designed for the job in hand: motherhood."
Well, Christensen is a mother too, and Team Indy Fashion thinks she looks very good on it. Despite the cardigan and floral dress.
As well as being one of the planet's most famous models, she is also a professional photographer, has designed several clothing ranges and worked on a magazine. Which is about five more jobs than your average Boden customer has ever had.
Is this not, after all, the very heart's blood of Boden, purveyors of slightly over-priced and aspirational garments to those who feel a bit Lady Muck about their own existence? I'd like to pat Johnny Boden on the back and wish him well.
Helena too: they've successfully trolled one of the most self-important demographics in shoppingland.
Life & Style blogs
Watching TV after work makes you feel 'guilty and like a failure'
The 10 Best Scotch Whiskies
NHS medics are being lured away to Australia by more money, status and sunshine, survey suggests
Mac OS X Yosemite download: How to get the open beta of Apple's latest operating system
Have sex with your iPad thanks to the new sex toy no-one asked for
- 1 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 2 Students offered grants if they tweet pro-Israeli propaganda
- 3 Satellite full of sexually experimental geckos adrift in space, Russia loses control of mission
- 4 Exclusive: Cameron’s ‘Big Society’ in tatters as charity watchdog launches investigation into claims of Government funding misuse
- 5 Israel has discovered that it's no longer so easy to get away with murder in the age of social media
£600 - £650 per day: Orgtel: Conduct Risk Liaison Manager - Banking - London -...
Highly Attractive Package: Austen Lloyd: CITY - COMMERCIAL LITIGATION - GLOBAL...
£65000 - £75000 per annum + Benefits: Progressive Recruitment: The client is a...
£40000 - £45000 per annum: Ashdown Group: A well-established software house ba...