Carola Long: 'The make-up in Mad Men is so well observed that you can practically smell the powdery retro lipstick'

Thank goodness for the return of 'Mad Men'. Just when I thought I might have to drag myself off the sofa in search of some real-life glamour, along comes the vicarious version. Series 3 of the most visually seductive programme on TV has the usual cocktail of, well, cocktails, alpha males, case studies in how to wear, walk and wiggle in a pencil skirt and, of course, perfectly applied make-up.

The costumes and cosmetics are so well observed that you can practically smell the nostalgic, powdery scent of retro gold-cased lipstick. Just as the macho world of advertising in the early Sixties was all about creating and perpetuating perfect illusions, so was the make-up. The 'Mad Men' maquillage might not be the ultimate in self-expression and experimentation, but its combination of fresh prettiness with a hint of drama is still as seductive as Sterling Cooper's answer to Jessica Rabbit – Joan Holloway (below). To emulate her look, Katy Messer, Laura Mercier UK National Artist, suggests, "heavily lining top lashes with Black Caviar and enhancing with individual falsh lashes at the outer corners of the eye, followed by mascara. Sweep Sesame eye-colour from lash to brows, then press on Maple Brown lip colour with fingers for a softer look."

To emulate Hitchcock blonde Betty Draper, Messer says, "fill in brows with Laura Mercier's Brow Powder Duo and sweep a dark Kohl Pencil in Stormy Grey along your top lash-line. Pop Oleander Creme Cheek colour on cheek bones and Mistress or Tangerine Creme Lip Colour on Lips (either would work)."

Debbie Zoller, who is a make-up artist on the show, has described the look as, "very peaches and cream and very matt," and the essential starting point before applying colour is a matt foundation and very fine powder. A good matt foundation should look fresh rather than chalky, and blend smoothly. Chanel's Mat Lumière gives a very polished finish, especially when applied with a brush, while Chantecaille's Poudre Delicate powder removes shine and looks feather-light.

After all, you are more likely to see a copy of 'A Vindication of the Rights of Women' on womaniser Don Draper's desk than a shiny nose among the secretaries in the office.

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
News
peopleThe Game of Thrones author said speculation about his health and death was 'offensive'
News
Justin Bieber performing in Paris earlier this year
people
Arts and Entertainment
Martin Freeman and Lauren O'Neil in Jamie Lloyd's Richard III
theatreReview: The monarch's malign magnetism and diabolic effrontery aren’t felt
Arts and Entertainment
'Molecular Man +1+1+1' by Jonathan Borofsky at Yorkshire Sculpture park
tv
News
Glamour magazine hosts a yoga class with Yogalosophy author Mandy Ingber on June 10, 2013 in New York City.
newsFather Padraig O'Baoill said the exercise was 'unsavoury' in a weekly parish newsletter
Extras
indybest
News
people'She is unstoppable', says Jean Paul Gaultier at Paris show
Sport
Alexis Sanchez and apparently his barber Carlos Moles in Barcelona today
football
Arts and Entertainment
Miley Cyrus has her magic LSD brain stolen in this crazy video produced with The Flaming Lips
video
Arts and Entertainment
In his own words: Oscar Wilde in 1882
theatreNew play by the Oscar Wilde's grandson reveals what the Irish wit said at his trials - and what they reveal about the man
News
people
Arts and Entertainment
Unless films such as Guardians of the Galaxy, pictured, can buck the trend, this summer could be the first in 13 years that not a single Hollywood blockbuster takes $300m
filmWith US films earning record-breaking amounts at the Chinese box office, Hollywood is more than happy to take its lead from its new-found Asian audience
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Project Support Assistant - Hampshire - up to 40K

    £25000 - £40000 per annum + 23 days holiday Pension Scheme: Deerfoot IT Resour...

    Foundation / Year 1 Teacher - Long Term - Salford

    £90 - £130 per day + competitive rates, pension scheme: Randstad Education Man...

    .Net Developer -London - up to 55K

    £45000 - £55000 per annum + Excellent benefits : Deerfoot IT Resources Limited...

    Long Term Primary Teacher - Oldham - Start September 2014

    £100 - £140 per day: Randstad Education Manchester Primary: Key Stage 1 Teache...

    Day In a Page

    The true Gaza back-story that the Israelis aren’t telling this week

    The true Gaza back-story that the Israelis aren’t telling this week

    A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
    A History of the First World War in 100 Moments: The German people demand an end to the fighting

    A History of the First World War in 100 Moments

    The German people demand an end to the fighting
    New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

    New play reveals what Oscar Wilde said at trials

    For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
    Can scientists save the world's sea life from

    Can scientists save our sea life?

    By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
    Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

    Richard III review

    Martin Freeman’s psychotic monarch is big on mockery but wanting in malice
    Hollywood targets Asian audiences as US films enjoy record-breaking run at Chinese box office

    Hollywood targets Asian audiences

    The world's second biggest movie market is fast becoming the Hollywood studios' most crucial
    Grindr founder Joel Simkhai: 'I've found love on my dating app - and my mum keeps trying to hook me up!'

    Grindr founder Joel Simkhai: 'I've found love on my dating app'

    Five years on from its launch and Grindr is the world's most popular dating app for gay men. Its founder Joel Simkhai answers his critics, describes his isolation as a child
    Autocorrect has its uses but it can go rogue with embarrassing results - so is it time to ditch it?

    Is it time to ditch autocorrect?

    Matthew J X Malady persuaded friends to message manually instead, but failed to factor in fat fingers and drunk texting
    10 best girls' summer dresses

    Frock chick: 10 best girls' summer dresses

    Get them ready for the holidays with these cool and pretty options 
    Westminster’s dark secret: Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together

    Westminster’s dark secret

    Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together
    A History of the First World War in 100 Moments: Dulce et decorum est - a life cut short for a poet whose work achieved immortality

    A History of the First World War in 100 Moments

    Dulce et decorum est: a life cut short for a poet whose work achieved immortality
    Google tells popular music website to censor album cover art in 'sexually explicit content' ban

    Naked censorship?

    The strange case of Google, the music website and the nudity take-down requests
    Howzat! 8 best cricket bats

    Howzat! 8 best cricket bats

    As England take on India at Trent Bridge, here is our pick of the high-performing bats to help you up your run-count this summer 
    Brazil vs Germany World Cup 2014 comment: David Luiz falls from leader figure to symbol of national humiliation

    David Luiz falls from leader figure to symbol of national humiliation

    Captain appears to give up as shocking 7-1 World Cup semi-final defeat threatens ramifications in Brazil