A model presents a creation at the MGPIN 2015 Mao Geping makeup trends launch during China Fashion Week in Beijing / Reuters

Chinese designers welcome fashionistas across Asia and the Pacific to introduce collections referencing the Ming Dynasty

The fashion industry in China is one of the biggest markets in the world, worth around $140.4 billion (approx. £87bn).


It’s no surprise then that with Beijing Fashion Week kicking off this week, the shows have quickly attracted worldwide attention with the presentation of haute couture collections inspired by the country’s imperial dynasty.

The biannual event welcomes the powerful fashion industry across Asia and the Pacific and features some of China’s biggest designer names such as Ne Tiger and Wang Yutao, as well as some foreign talent like Kopenhagen Fur, from Denmark.

As the shows began, it seemed that make-up artist Mao Gempin, known for his outré take on couture-style shows, seemed to have stolen the show with dramatic bejewelled make-up and feathered headpieces.

Gempin took models to the runway sporting opulent headdresses referencing China’s Ming Dynasty, bold feathered eyelashes, pale beaded and glittery lips, colourful smoky eyeshadows and sculptural hairstyles, paired with couture dresses in red, gold, white and pale blue and pink with some featuring the traditional Chinoiserie prints.

Designer NE Tiger’s haute couture fashion show also left jaws dropping with a stunning array of gowns that revived the country’s history and culture with pride in red dresses with golden sleeves that looked like wings, embroidered Chinese flowers, and lots of satin in pale rose, gold and emerald green.

China Fashion Week runs until 2 November and is set to present 66 designers.