What are you wearing right now?
Jeans, a shirt and a jacket. I often wearing jeans, they are the foundation to my wardrobe and I have lots.
Who's your style icon?
Without doubt, Ralph Lauren – he has the most amazing style, which will never go out of fashion.
What can't you live without?
Cologne, I can reapply a few times a day. A fresh scent is very important to me.
Describe the best outfit you've ever worn
Despite designing luxury streetwear, which I generally live in, I would have to say one of my suits. Could even be a Ralph Lauren. Every man must own a great-fitting suit.
What's in your wardrobe?
I like to wear leather biker-style jackets. I have loads, from tan to black, and they are so versatile. I like to wear them with a shirt and jeans. I own many T-shirts, which are a staple and a key piece in my designs.
What's in your manbag?
My Blackberry, some paper for sketches, my pen and some magazines.
If you could live in any decade style-wise, which would it be?
I love the present, and am having lots of fun, so I think I'd have to say this decade. Although I love the styles of many of the decades gone by, I think we bring them together and mix them up a bit. In this decade: anything goes. And that's something I find quite refreshing.
How often do you look in the mirror?
I'm not vain, so only when I brush my teeth.
Any guilty pleasures you want to share with us?
I love it when I see Madonna wearing my clothes.
What's your secret style tip?
Like you said, it's a SECRET.
The Ed Hardy flagship store opened in Westfield, London, last month and the holiday pop-up store there is open until 27 January