Cool new fashion magazines are often as ephemeral as the trends they document, but you don't have to be a sartorial savant to know that one glossy set to hit newsstands this week is guaranteed style-bible status. How do we know? Well, LOVE, the bi-annual publication in question, just happens to be the latest offering from Katie Grand, the London über-stylist responsible for cult fashion mag Pop. Last year editor-in-chief Grand and her team of Popettes (rebranded the Luvvies) made a shock departure from Pop, and the hotly anticipated first issue of LOVE is the fruit of their latest labours.
It seems, from a sneak preview, that Grand still has her fashion Midas touch. Vogue may have scrubbed up the already preternaturally glossy Cheryl Cole for its cover (yawn), but Grand has gone one better and actually made the normally inane Kelly Brook look cool and interesting. Starring alongside Brook in the first issue are Gossip singer Beth Ditto, who takes a turn as naked cover girl, and designer Pam Hogg, whose glam, bodycon clothes will be back at London Fashion Week this month almost two decades after her 1980s heyday.
Grand's empire does not stop at the mag: LOVE is running a pop-up shop at London's Dover Street Market until the end of the week, with limited-edition pieces by everyone from Prada to Mrs Beckham.
We're just looking forward to seeing which unlikely celebs will get a much-needed Grand makeover next issue. Kate Middleton? Fern Britton? Place your bets.
The 'LOVE: Icons of our Generation' issue is out on Thursday; www.thelove magazine.blogspot.com