Birds are singing and bells are ringing: the wedding season is upon us again. This season, unlike autumn/winter, spring/ summer or racing, is one with no rules, boundaries, or fashion codes to abide. The thing that so often goes wrong is that ordinary people attempt to realise their own artistic visions. Shudder.

Thankfully, more and more designers are focussing on bridalwear as an integral part of their brand and a guiding hand towards SGT (standard good taste) and away from diamanté can only be a good thing, right?

Oscar de la Renta and Vera Wang are there to help, if you have a few thousand to spare; their bespoke and specialist bridalwear represents the pinnacle of marital chic. Vivienne Westwood and Temperley have also broken into the market and launched capsule collections, or are weaving a selection of dressy whites into their catwalk shows. The latest to join them is Giambattista Valli, who already had a reputation for stunning "event" dresses – the handful of full-length white numbers that ended his spring/summer 2009 show signalled a move towards the altar.

From mini-crinis to simple shifts, there's no received style to wedding dresses anymore. Grace Kelly's classic gown (inset) was partly to blame for the canonisation of the meringue, but remember that she was actually marrying a prince – anyone normal in this dress will look like a novelty toilet-roll holder.

For stylist Beth Dadswell's advice on getting the perfect bridal look, see