Fire and Ice for a new generation
The launch of Revlon's new long-lasting nail-colour collection
is celebrated in a striking campaign
Thursday 09 August 2012
VIEW GALLERY
Related articles
Opaque nail polish was the first product that brothers Charles and Joseph Revson teamed up with chemist Charles Lachman to create 80 years ago. So it is fitting then that Revlon, as the trio would name their company, has launched a new collection of long-lasting nail polishes as part of its anniversary celebrations.
Continuing a tradition that started in the 1950s with high-profile photographers such as Richard Avedon and Cecil Beaton, Revlon commissioned renowned Norwegian photographer Sølve Sundsbø to shoot the new campaign (left). The starkly beautiful images exemplify Sundsbø's striking style, which is often achieved by using digital manipulation techniques. In this series Sundsbø captures a strictly matte, almost all-white futuristic world that rather than being sterile and soulless exudes sophistication and glamour.
This blank canvas is enlivened by matching flashes of red at fingertips and lips – a concept first created in the late 1930s by Charles Revson and given an ultra-modern update here. The nail colour in question is Red Carpet – a natural choice for the brand that famously brought the world "Revlon Reds" such as Fire and Ice and Cherries in the Snow. This thoroughly modern incarnation of the classic colour is formulated to mimic the long-lasting, high-gloss finish of the hugely popular salon-set shellac at home – and for just a fraction of the price.
ColorStay is now available in 28 shades, £7.99, Revlon, from Boots nationwide
Life & Style blogs
Wandsworth tops aspiring young professionals hotspot list
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Christian GPs and the morning after pill: Much needed clarification
Doctors are allowed to have personal beliefs, just as long as these beliefs do not interfere with th...
-
Living with Google Glass: what are they actually like to wear?
-
Microsoft's Xbox One: Have the price (£399) and release date (30 November) been leaked by online retailer Zavvi?
-
Splint made by 3D printer used to save baby’s life
-
The 10 Best road-trip gadgets
-
Google Glass: First images taken on Google's new glasses appear on Twitter
- 1 'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
- 2 Mothers' diets may harm IQs in two-thirds of babies
- 3 Far-right French historian, 78-year-old Dominique Venner, commits suicide in Notre Dame in protest against gay marriage
- 4 Eyewitness Ingrid Loyau-Kennett gives extraordinary account of her confrontation with Woolwich attackers
- 5 Woolwich attack: The EDL might have a sinister plan as a soldier is murdered in suspected Islamic terrorist attack
Get your summer started with British Military Fitness
BMF is the UK’s biggest and best loved outdoor fitness classes
Visit York
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Edward VIII’s phone calls - and how MI5 bugged them
Hollywood's random acts of red-carpet kindness
Not secure any more: G4S boss heads for exit at last
How to say ‘I’m a sellout’




Comments