Glam Cam? As in, our dear PM, buffed and bronzed for a photo call?
Nope; it's just a painful way of referring to the new camouflage trend for AW13. Came up with it myself.
I'd never have guessed. Tell me what's so glamorous about camouflage fatigues again?
First of all, although there is a big dash of 1990s revival in this trend, it doesn't have to be about All Saints-style combat pants. Minidresses, flippy skirts and blazers – basically, all the items most incompatible with camo's original purpose – are getting the treatment too.
I'm not going to be crawling around any forest floors in this lot then.
I wouldn't. It also wouldn't do you much good given lots of it has been reworked in bright colours and a painterly style. This McQ bodycon number (£345, my-wardrobe.com), for example, would conceal your presence only if you were hiding out in an Elton John-sized bouquet of roses.
And how about something a little more casual?
I like Asos's textured blazer (£55, asos.com) in blues and greys for some relaxed structure over jeans and a top. It's also a good trans-seasonal jacket for autumn, although unfortunately it's the wrong colour to blend in with the leaves.