How to make great strides

view gallery VIEW GALLERY

Paige Adams-Geller is the go-to woman for flattering denim. She shares her secrets with Harriet Walker

One could be forgiven for thinking that the Swedes and the Japanese were the new kings of denim, given the hip technologies and esoteric collectors' items offered by labels of those origins at the moment.

But for classic cool and comfort, look no further than Los Angeles, the city of jeans, where denim labels are accorded the same level of prestige as Parisian couture houses.

Paige Denim, founded in 2004 by ex-model Paige Adams-Geller, is a go-to brand for celebrities and the style set there; they are jeans for those in the know, which have made their way across the pond in recent years and have a cult following on these shores too. Cameron Diaz, Gisele Bündchen and Heidi Klum are all known to have several pairs of Paige jeans nestling in their wardrobes – what better sets of legs to help tempt you to try them on too?

"We've introduced a new look for spring 2012," Adams-Geller says, all thick blonde hair, white teeth and tan. "A new logo and some tweaks to our well-loved designs, along with some fresh new products."

Classic styles in the range include flared sailor pants, a tapered peg cut, and an immensely helpful pair of boot-cut jeans, named after Hollywood's Laurel Canyon, of the sort that winnow the thighs and perks up the bottoms of Penélope Cruz and Eva Longoria. Then there's a super-stretch "Verdugo'" style, which has become the label's signature, as well as a rare flattering ankle-high crop, the "Skyline".

The secret behind it all comes from Adams-Geller's own experience of the denim industry, where she worked for more than 10 years as fit model to labels such as Seven, Citizens of Humanity and Habitual. Her own line is shot through with the sorts of careful detailing that ensure an absolute fit, whatever the style and regardless of the fact that we might not all be as blessed with athletic limbs and gravity-defying posterior.

Contoured waistbands mean a farewell to "muffin tops" while forward-sitting side seams make for a comfortable second skin. Every addition is made with the aim of making jeans shopping less difficult – for a garment that so many of us spend so much time in, finding the right pair can be a minefield.

"Know when you'll want to wear your jeans and what with," advises Paige Adams-Geller for the optimal denim-buying experience. "This will help you decide between dressy, casual and work-appropriate styles. Bring the footwear you'll actually wear with your jeans to see if they work, and be daring with what you take to the fitting room – if you like it but don't think it will look good on you, try it anyway. Be confident and don't be afraid of colour – it can be flattering."

Seasonal variations added to the line for spring are an extension of this ethos, bringing all the same characteristic considerations to chino styles and coloured denim, perfectly in line with next season's trend for bright and pastel shades.

"We've some real stand-outs," Adams-Geller continues, "including a free-hand tie-dye, pretty peach and grey over dyed florals, and a sexy serpent 'Komodo' print on some of your classic shapes and lengths.

"My favourite new pieces are our candy-coloured 'Baxter' chinos, which can be worn loose for a traditional chino look, or a size down for a chic cropped pant."

Such styling ticks are typical of Paige Adams-Geller and her brand, known for idiosyncratic techniques and a keen eye for details, which are translated differently by every wearer.

She has made denim interesting, without straying from the dressed-down ease and nonchalance that is so inherent in the hippyish but urban Southern California look. But it takes devotion to get such artlessness right.

"Do stretches and squats in the fitting room, to make sure your jeans move with you," she smiles, when pressed for her in-the-know expert tips. "And sit down to see if they bag at the back. Butt cleavage is not a good look."

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Clinical Lead / RGN

    £40000 - £42000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: IT Sales Consultant

    £35000 - £40000 per annum: Recruitment Genius: This IT support company has a n...

    Recruitment Genius: Works Engineer

    Negotiable: Recruitment Genius: A works engineer is required in a progressive ...

    Recruitment Genius: Trainee Hire Manager - Tool Hire

    £21000 - £25000 per annum: Recruitment Genius: Our client is seeking someone w...

    Day In a Page

    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

    Academic claims King Arthur was real - and reveals where he lived

    Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
    10 best PS4 games

    10 best PS4 games

    Can’t wait for the new round of blockbusters due out this autumn? We played through last year’s offering
    Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

    ‘Can we really just turn away?’

    Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
    Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

    Nine of Syria and Iraq's 10 world heritage sites are in danger...

    ... and not just because of Isis vandalism
    Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

    Girl on a Plane

    An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent
    Markus Persson: If being that rich is so bad, why not just give it all away?

    That's a bit rich

    The billionaire inventor of computer game Minecraft says he is bored, lonely and isolated by his vast wealth. If it’s that bad, says Simon Kelner, why not just give it all away?
    Euro 2016: Chris Coleman on course to end half a century of hurt for Wales

    Coleman on course to end half a century of hurt for Wales

    Wales last qualified for major tournament in 1958 but after several near misses the current crop can book place at Euro 2016 and end all the indifference
    Rugby World Cup 2015: The tournament's forgotten XV

    Forgotten XV of the rugby World Cup

    Now the squads are out, Chris Hewett picks a side of stars who missed the cut
    A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

    Britain's Atlantis

    Scientific study beneath North Sea could revolutionise how we see the past
    The Queen has 'done and said nothing that anybody will remember,' says Starkey

    The Queen has 'done and said nothing that anybody will remember'

    David Starkey's assessment
    Oliver Sacks said his life has been 'an enormous privilege and adventure'

    'An enormous privilege and adventure'

    Oliver Sacks writing about his life
    'Gibraltar is British, and it is going to stay British forever'

    'Gibraltar is British, and it is going to stay British forever'

    The Rock's Chief Minister hits back at Spanish government's 'lies'
    Britain is still addicted to 'dirty coal'

    Britain still addicted to 'dirty' coal

    Biggest energy suppliers are more dependent on fossil fuel than a decade ago